social media fine blueprint by genius guides.
this is a social media marketing blueprint. Although I have not posted this blueprint on genius guides, it first showed up here on medium because I love you people.
PEOPLE DO NOT GO ON SOCIAL MEDIA TO BE SOLD
You have to earn their trust by offering something that they want or need at a lower
The offer needs to be irresistible and relevant
That is why you need to identify your target audience, and why they want your product or service…
If you are selling to everyone, you are selling to none.
Only 3% of website visitors will buy or contact your business for the first time of asking. It is therefore imperative to have a solid follow-up process to ensure you are converting the other 97% into paying clients.
The post reach has declined from 16% to 2% of your connections — 2014. Facebook should not be all-and-end of all social media worth investing your time. Consider considering Pinterest, LinkedIn.
Investing more of your time promoting your evergreen content on Pinterest, there is longevity.
Posting for the sake of posting will only result to burn out. Discover your ideal client, the problem they are facing, and start a posting schedule around solving the problem.
Be consistent, post at certain hours and regularly. Then quality, quantity, and engage…
Why sales on social media should not taste like sales
The sales process
Advertising is part of the sales process. Thus, failure to understand the sales process leads people into advertising.
If you fail to generate awareness via social media marketing or ads — the conversion rate will suck.
Therefore, build a relationship first.
Buying decisions take time to mature:
Comparison with other offers
Trust
Info about the offering party
Scarcity, endorsements, reviews
That is what a good sales process takes into account. A good sales process should take control of the branding, trust-building, and maturing!
Social media marketing is a step in the sales process.
The content: no salesy posts
Create great content aimed to help while still selling. Each post should be part of the sales funnel or at least some.
No sales speak on your social media channel…maybe once when announcing a product…
That is simply not how social media marketing works.
The traffic
Earn attention to your social media followers by providing value and information that people want.
That is how it should be…else why should people follow you?
Where do you make sales if social media is about providing value? Getting people to your website is a very important step. And now, when you have them there you can:
Pursue them
Continue providing value, build trust, and tighten the relationship.
Nurturing and building trust
The first time a visitor comes to your website, it is not a good time to turn him or her into a customer.
Even on your website, the sales process is not over.
Make sure you keep in touch with your visitors and nurture the relationship.
Take control of your lead nurturing
If people get a ton of value out of following you, they will start trusting you.
Reach comes into the game here: no social media post will reach all the people from your audience and it is extremely hard (almost impossible) to control who sees your social media updates and who does not.
TIP: repeat your sales message until you most likely reached everyone from your audience- and risk destroying your hard-earned reputation as being valuable instead of promotional.
Alternatively, take your game to another level by controlling who sees your posts. That is where the email list comes into play.
And your email list is where your most sales will happen.
Build an email list.
The shared content will bring your social media audience to your content, and there you can ask for a subscription.
Advantages of email list over social media
You got control
You can see who opens
You can see who converts
You have control over your sales message
You have control on who to reach
And now you know, social media is a small part of the process
It is where you can scale the sales process. It allows you to reach more people without spending a huge amount of money.
The secret to social media marketing is to let it be part of the sales process. It should not taste and smell likes sales.
Promotional messages and sales speak rarely spread like a wildfire- value does.
That explains why being valuable can tremendously increase your sales.
