Which DNA test kit has the best value? 2018 holiday season DNA test kit sales information (Updated 11/2)

Considering which DNA test to buy for the upcoming Black Friday and Christmas? We’re here to help you figure it out!

Note: This post is published by Genomelink. We analyze your raw DNA data from AncestryDNA, 23andMe, and MyHeritage to provide an additional 100+ trait reports spanning nutrition, personality, intelligence, fitness, and physical traits. The intuitive visualization designed for DNA novices enables you to get an overview of your genetic predisposition for any trait with just a quick glance. Of course, you can dig into the details if you wish. Our analysis is based on up-to-date, curated scientific studies. You can access your first 25 trait reports for free upon uploading your raw DNA data. Try it out now, or after you get your test results back.

DNA testing is becoming a popular holiday gift. Last year, the 23andMe test kit was one of the best-sellers on Amazon on Black Friday. And AncestryDNA sold over 1.5M test kits during the span of the three-day Black Friday weekend.

Thinking of cashing in on the DNA testing deals this year?

If so, we’re here to help you make a more informed decision on which DNA test to buy!

Based on the holiday sales during the 2017 holiday season, we analyzed the discounts that are likely to be offered by the leading DNA testing companies this year along with its timing. Companies analyzed include AncestryDNA, 23andMe and MyHeritage. Here’s a short summary below.

Price and sales period data were obtained through web search on 11/01/2018

Takeaway

Here’s our advice on how to act smart and get the best deals this year based on your objectives. Our suggestions assume that similar sales will be offered this year too.

• 23andMe’s offer of $49/kit when you buy more than two kits seems very competitive. But it was only available until Thanksgiving Day, so act fast if you want to get in on that deal.
• AncestryDNA had a “buy 3 get 1 free” sale at some points during the 2017 holiday season. If you want to do bulk DNA testing with your family and start building out your family tree in time for the family reunion, this may be a sweet option.
• MyHeritage offered the lowest pricing during Black Friday — $49/kit. If you just want to get 1 kit for yourself, this is your best option. In addition, MyHeritage accepts uploads of 23andMe and AncestryDNA data for free.

(If you find any mistakes or have more information to add, please email info@awakens.co.)

What is actually being offered this year? (Updated: Nov 1st, 2018)

Seems like the sales are comparable to that of last year. Here’s the latest scoop:

AncestryDNA: $59 per kit — $40 discount! Available until Nov 21st

23andMe Ancestry Service: $49 when you buy 2+ kits
23andMe Ancestry + Health Service: No discounts yet

MyHeritage: $49 per kit — $50 discount! Available until Nov 12th

We’ll keep updating this post as more deals and discounts are announced.

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P.S.
A service you can try out for free after you’ve gotten your DNA test results back is Genomelink. Genomelink analyzes your raw DNA data from AncestryDNA, 23andMe, and MyHeritage to provide an additional 100+ trait reports spanning nutrition, personality, intelligence, fitness, and physical traits. The intuitive visualization designed for DNA novices enables you to get an overview of your genetic predisposition for any trait with just a quick glance. Of course, you can dig into the details if you wish. Our analysis is based on up-to-date, curated scientific studies. You can access your first 25 trait reports for free upon uploading your raw DNA data!