GeoBuffer Starts Now

And… We’re live! After a few months of closed beta testing, a few rounds of QA feedback, and many hours of epic bug smashing, we’re thrilled to announce the release of GeoBuffer. That means everyone can sign up now. Keep reading to find out what GeoBuffer is all about and why you should be excited about it.

A Brief History of GeoBuffer

GeoBuffer is a GIS platform we started working on as the number of Social Explorer features and users grew and our existing infrastructure started struggling to keep up with the demand. While the initial idea was to set up a platform that would power only Social Explorer, delivering data and tiles directly to our users, it wasn’t long before we realized that GeoBuffer, with a few minor tweaks, could do much, much more. That’s why we adjusted sails to better match this larger idea that was emerging.

The direction we are heading is towards a platform that can be used to store and share geospatial data, collaborate, and deliver maps on the web. Big dreams aside, we had to narrow down our focus and decide where to start. Since we needed a reliable, fast, and accurate geocoder for Social Explorer, we decided to start there.

What is a Geocoder?

Geocoding is the process of transforming a postal address or a name of a place into a location on the Earth’s surface with exact longitude and latitude coordinates. Currently available geocoding solutions on the market weren’t precise enough or feature-rich to meet our standards. So we set out to create our own geocoding tool to match Google and outperform others like Esri, Mapzen, Maptitude, and OpenStreetMap. Check out the table below that compares GeoBuffer’s accuracy with the industry’s most popular geocoding tools for the United States.

How We Did It

Preprocessing Vast Amounts of Data

When we just started out building our geocoding solution, we used TIGER (short for Topologically Integrated Geographic Encoding and Referencing) and USPS open-source data as the foundation. However, we realized that in order to offer higher accuracy, we needed to go far beyond that, so in addition to the TIGER and USPS data, we also analyzed ways to incorporate OpenStreetMap, OpenAddresses, and Zillow data.

While all these data sources are publicly available, OpenStreetMap and OpenAddresses are crowdsourced and updated more frequently. TIGER and Zillow, on the other hand, are carefully managed by the Census Bureau and Zillow respectively, but are updated less frequently. However, all of these can be used together, e.g. OpenStreetMap for buildings, OpenAddresses for accurate house numbers, TIGER for roads and house number interpolations, Zillow for neighborhoods, etc.

Blending and Deduplicating Data

Combining data from multiple sources improves the overall accuracy. For example, OpenStreetMap has more accurate data when compared to OpenAddresses, which in turn has considerably more data on addresses.

Using multiple data sources, however, has its own drawbacks; namely, duplicate entries. Let’s take addresses in OpenAddresses as an example. While it covers a lot more addresses than other sources, there are many duplicate entries.

As you can see in the screenshot above, we compared the duplicate data entries (green and red dots) against OpenStreetMap’s data on buildings (blue polygons). Then, we used the dot closest to the center of the polygon to choose the best entry. While in some cases the difference is insignificant, there are cases where a duplicate dot is outside the bounds of the building they’re supposed to represent.

When all else fails and we can’t find the street numbers in OpenStreetMap or OpenAddresses, we use the interpolated TIGER addresses we mentioned earlier. For example, when you search for an address using our geocoder, first it searches for a matching address point. However, if the building you’re looking for is new, the address you typed in is wrong or unofficial, or data hasn’t been collected well for that area, we use the available addresses to interpolate where the missing address should be.

Another issue we ran into using multiple data sources was duplicate places. For example, Astoria, a neighborhood in Queens, is represented by a point in OpenStreetMap and a polygon in Zillow, and we sometimes have multiple, differently shaped polygons for the same place. In all of these cases, we evaluated these duplicates; prioritized and filtered them based on custom rules, e.g. TIGER places first, polygons over points, larger polygons over smaller polygons, etc.

Artificial Intelligence and Natural-Language Processing

Reading and interpreting an address may seem as a simple task for humans, but for computers, it is a combinatorial challenge to evaluate all individual words or tokens within a query and determine which token represents a road, city, postal code, etc. We used machine learning to train a natural-language processing (NLP) model that can accurately estimate these elements. Let’s take the “50 Merriam Avenue, Bronxville, NY” query as an example. Our NLP model is capable of estimating fairly accurately that “50” is a house number, “Merriam Avenue” road name, “Bronxville” a city and “NY” a state code. This model in most cases eliminates the need for a brute-force approach, which otherwise would be expensive for computers to evaluate.

Implementing Geocoder Service

On the surface, this may seem simple — a user simply enters an address and GeoBuffer finds it. However, beneath the surface, there are countless scenarios we need to take into consideration, which is why the algorithm behind our geocoder is one of the most powerful algorithms we ever worked on.

Let’s say you’re interested in “Washington”. There are 88 geographies in the United States with “Washington” in the name, whether they’re streets, parishes, cities, boroughs, or villages. Displaying the right one can be a challenge while searching through the entire database would be extremely taxing and take a lot of time and resources to complete. Throw in there a typo, and you’ll begin grasping the vast size of the challenge.

This is why we introduced intelligent scoring for returning the best search results and suggestions. This scoring is based on multiple parameters: textual match, composition, and popularity.

Textual Match

One of the first parameters our geocoder takes into consideration is the textual match. Needless to say, exact matches are ranked first. Even if you misspell a word, our geocoder implements fuzzy search using Levenshtein distance, a string metric to determine the term you wanted to type in. It calculates the number of characters that need to be deleted, replaced, or inserted to match an existing term. For example, searching for “Marriam Ave” is different from “Merriam Ave” by one character, and “Merriam Ave” should be taken into consideration before “Maryam Ave”, which is different for two characters.

Composition

We score results based on the hierarchical relations of the individual parts of the query. For example, if a query contains a road followed by a city, and we determine that this road exists in that city, we rank that particular road higher compared to other roads with the same name but in different cities.

Popularity

We collected billions of tweets with location metadata to figure out which locations are most popular and created a tweet heatmap. The reasoning behind this is that places with more tweets are more popular, and more likely to be the place people are searching for. For example, if users search for “Brooklyn”, the chances are that they are searching for “Brooklyn” in New York rather than “Brooklyn” in Portland, OR.

Dynamic Programming for NLP

Considering the vast amount of data we ended up with on roads, zip codes and places, to name a few, it didn’t come as a surprise to us that the process of searching the entire database was a strenuous and lasting job. This is why, before releasing our latest tool to our users, we had to optimize it for faster performance, not only accuracy. For this task, we employed many techniques including dynamic programming.

Let’s take a look at the applications of dynamic programming through an actual example. Say a user enters 500 5th Ave, New York into our geocoder. Here, New York can represent both the city and the state of New York. This is why our geocoder searches through the entire database for combinations of all consecutive words:

“500 5th”

“500 5th Ave”

“500 5th Ave, NYC”

This means that for each search, our geocoder will have to run many searches and is more than likely to have multiple results for a single search. For example, 5th Avenue exists in many cities so our geocoder will return all 5th Avenues regardless of the city they’re in. Then, it will run another search for NYC which will return one result, which is New York. Then, it will compare all the results from the first search with the result in the second search.

500 5th Ave, NYC is a rather simple search term, but if you enter 500 5th Ave, Midtown, New York City, New York, you’re still referring to the same location, but the fact that you threw in there the house number, street, borough, city, and state, increased the number of results and comparisons between those results for a few millions.

Without dynamic programming, this query would run for a couple of seconds. However, since dynamic programming breaks each query down into a collection of simpler subproblems, solves each of those subproblems just once, and stores their solutions temporarily, the query will run up to ten times faster, lasting less than two hundred milliseconds.

Auto-Scaling the Geocoder Service

Considering geocoding is a strenuous process and geocoding thousands of addresses simultaneously can get resource-intensive, we implemented our geocoder as a fully linearly scalable system in the cloud. The system detects cases of an increased number of geocoding requests and scales up the number of servers in the cloud and scales it down when the number of requests falls below a threshold. This, in addition to all the other optimizations we ran, ensures the service is always up and running and just as reliable, regardless of the number of requests being processed.

Try it out!

Head over to geobuffer.com to try it out for free!