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Underwriting Credit in 2022: How location intelligence benefits modern BFSI
Underwriting Credit in 2022: How location intelligence benefits modern BFSI
TL;DR: The information banks and NBFCs have access to is restricted, and does not substantially mitigate risk. It is because the lending…
Tusheet Shrivastava
May 23
For BFSI, ‘Affluence’ isn’t just a word, it is everything.
For BFSI, ‘Affluence’ isn’t just a word, it is everything.
TL;DR — ‘Affluent’ Customers — individuals with distinctly apex lifestyles, are BFSI’s’ most coveted cohort. Inarguably — they have the…
Ankita Thakur
May 11
Lending: The game of zero-sum and the quintessential challenge of risk prediction
Lending: The game of zero-sum and the quintessential challenge of risk prediction
TL;DR — Lending is a risky enterprise. To be at its best profit-making potential, businesses need borrowers with maximum tenure without…
Ankita Thakur
Apr 20
How Insurance industry is using location attributes to expedite growth and reduce risks
How Insurance industry is using location attributes to expedite growth and reduce risks
Insurance companies can gain from location intelligence by tapping into risk analysis of different types of risk claims. Increased usage of…
Leann Kurias
Oct 29, 2021
Revolutionizing OOH Advertising using Location Data
Revolutionizing OOH Advertising using Location Data
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising media usually…
Leann Kurias
Sep 13, 2021
Lenders breaking new ground with location data
Lenders breaking new ground with location data
Credit Bureaus such as CIBIL are responsible for keeping historical information of credit of individuals and businesses and credit history…
Leann Kurias
Aug 27, 2021
Points of Interest Data: Here’s why it’s relevant to your business today!
Points of Interest Data: Here’s why it’s relevant to your business today!
GeoIQ’s real-time APIs enable the data to be fed directly into any business analytics.
Leann Kurias
Aug 24, 2021
Can business expansion be a data-backed approach?
Can business expansion be a data-backed approach?
While hyper-personalization has opened a whole new world of growth in the online world, real-world operations are still dependent on…
Leann Kurias
Oct 5, 2020
How does Geomarketing Benefit a Business today?
How does Geomarketing Benefit a Business today?
Geo-marketing is the use of location knowledge to formulate and enhance marketing efforts, using digital mapping to show data in a way…
Leann Kurias
Oct 5, 2020
Location Intelligence 101: Here’s everything you need to know
Location Intelligence 101: Here’s everything you need to know
The ability to use data in the most innovative and interesting ways possible has transformed our world today. And location intelligence is…
Leann Kurias
Oct 1, 2020
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