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Underwriting Credit in 2022: How location intelligence benefits modern BFSI

Underwriting Credit in 2022: How location intelligence benefits modern BFSI

TL;DR: The information banks and NBFCs have access to is restricted, and does not substantially mitigate risk. It is because the lending…
Go to the profile of Tusheet Shrivastava
Tusheet Shrivastava
For BFSI, ‘Affluence’ isn’t just a word, it is everything.

For BFSI, ‘Affluence’ isn’t just a word, it is everything.

TL;DR — ‘Affluent’ Customers — individuals with distinctly apex lifestyles, are BFSI’s’ most coveted cohort. Inarguably — they have the…
Go to the profile of Ankita Thakur
Ankita Thakur
Lending: The game of zero-sum and the quintessential challenge of risk prediction

Lending: The game of zero-sum and the quintessential challenge of risk prediction

TL;DR — Lending is a risky enterprise. To be at its best profit-making potential, businesses need borrowers with maximum tenure without…
Go to the profile of Ankita Thakur
Ankita Thakur
How Insurance industry is using location attributes to expedite growth and reduce risks

How Insurance industry is using location attributes to expedite growth and reduce risks

Insurance companies can gain from location intelligence by tapping into risk analysis of different types of risk claims. Increased usage of…
Go to the profile of Leann Kurias
Leann Kurias
Revolutionizing OOH Advertising using Location Data

Revolutionizing OOH Advertising using Location Data

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising media usually…
Go to the profile of Leann Kurias
Leann Kurias
Lenders breaking new ground with location data

Lenders breaking new ground with location data

Credit Bureaus such as CIBIL are responsible for keeping historical information of credit of individuals and businesses and credit history…
Go to the profile of Leann Kurias
Leann Kurias
Points of Interest Data: Here’s why it’s relevant to your business today!

Points of Interest Data: Here’s why it’s relevant to your business today!

GeoIQ’s real-time APIs enable the data to be fed directly into any business analytics.
Go to the profile of Leann Kurias
Leann Kurias
Can business expansion be a data-backed approach?

Can business expansion be a data-backed approach?

While hyper-personalization has opened a whole new world of growth in the online world, real-world operations are still dependent on…
Go to the profile of Leann Kurias
Leann Kurias
How does Geomarketing Benefit a Business today?

How does Geomarketing Benefit a Business today?

Geo-marketing is the use of location knowledge to formulate and enhance marketing efforts, using digital mapping to show data in a way…
Go to the profile of Leann Kurias
Leann Kurias
Location Intelligence 101: Here’s everything you need to know

Location Intelligence 101: Here’s everything you need to know

The ability to use data in the most innovative and interesting ways possible has transformed our world today. And location intelligence is…
Go to the profile of Leann Kurias
Leann Kurias
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