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Hyperlocal OOH and Digital Insights to Maximize Footfall for a Quick Service Restaurant

Hyperlocal OOH and Digital Insights to Maximize Footfall for a Quick Service Restaurant

Quick Service Restaurants thrive on walk-ins. Even though these businesses have partnered with food delivery services for online orders…
Go to the profile of Vaishali Advani
Vaishali Advani
Enabling Credit Risk Assessment of NTC Customers For NAVI

Enabling Credit Risk Assessment of NTC Customers For NAVI

Risk assessment and credit profiling for new to credit customers is tricky. Along with it, there is great scope for improving the accuracy…
Go to the profile of Vaishali Advani
Vaishali Advani
GeoIQ for Lenskart — A Retail Expansion Case Study

GeoIQ for Lenskart — A Retail Expansion Case Study

In this study, we will discuss how retail major Lenskart has benefitted from its partnership with GeoIQ, a location-based intelligence…
Go to the profile of Vaishali Advani
Vaishali Advani
Underwriting Credit in 2022: How location intelligence benefits modern BFSI

Underwriting Credit in 2022: How location intelligence benefits modern BFSI

TL;DR: The information banks and NBFCs have access to is restricted, and does not substantially mitigate risk. It is because the lending…
Go to the profile of Tusheet Shrivastava
Tusheet Shrivastava
For BFSI, ‘Affluence’ isn’t just a word, it is everything.

For BFSI, ‘Affluence’ isn’t just a word, it is everything.

TL;DR — ‘Affluent’ Customers — individuals with distinctly apex lifestyles, are BFSI’s’ most coveted cohort. Inarguably — they have the…
Go to the profile of Ankita Thakur
Ankita Thakur
Lending: The game of zero-sum and the quintessential challenge of risk prediction

Lending: The game of zero-sum and the quintessential challenge of risk prediction

TL;DR — Lending is a risky enterprise. To be at its best profit-making potential, businesses need borrowers with maximum tenure without…
Go to the profile of Ankita Thakur
Ankita Thakur
How Insurance industry is using location attributes to expedite growth and reduce risks

How Insurance industry is using location attributes to expedite growth and reduce risks

Insurance companies can gain from location intelligence by tapping into risk analysis of different types of risk claims. Increased usage of…
Go to the profile of Leann Kurias
Leann Kurias
Revolutionizing OOH Advertising using Location Data

Revolutionizing OOH Advertising using Location Data

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising media usually…
Go to the profile of Leann Kurias
Leann Kurias
Lenders breaking new ground with location data

Lenders breaking new ground with location data

Credit Bureaus such as CIBIL are responsible for keeping historical information of credit of individuals and businesses and credit history…
Go to the profile of Leann Kurias
Leann Kurias
Points of Interest Data: Here’s why it’s relevant to your business today!

Points of Interest Data: Here’s why it’s relevant to your business today!

GeoIQ’s real-time APIs enable the data to be fed directly into any business analytics.
Go to the profile of Leann Kurias
Leann Kurias
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