Flow’s Plan to On-board the Next 4.5 Billion Internet Users to Web3

Over the past few years, numerous blockchains have become heralded as “Ethereum Killers.” The recent crypto winter has helped shed the market of these “Ethereum Killers” that simply offered the same product in different packaging. However, some blockchains have developed products and services that the Ethereum network either does not or will never be able to support. One such blockchain is Flow.

Developed by the same man who created the ERC-721 token and co-creator of CryptoKitties, Roham Gharegozlou made Flow with the help of his team at Dapper Labs to create the future of blockchain. Founded with the mission to make it simple for anyone to create and share an idea with others, Flow has established itself as the leading blockchain to facilitate transactions and payments within the next generation of apps, games, and collectibles.

So many blockchain startups and companies have spent much of their time and resources on attracting the current 300+ million crypto users. Flow, however, has dedicated its entire system to attracting the 4.5+ billion people connected to the Internet who have never touched crypto or
blockchain. By replicating what the payment processing platform, Stripe, did by partnering with young startups and growing with them, Flow is betting on the compounding power of young users and retaining them long-term to own the future of Web3.

The one area in which Flow has truly excelled is partnerships with significant IP holders such as the NBA, NFL, UFC, and La Liga. These partnerships instantly attracted a crowd of hundreds of millions of fans from all over the world, leading the NBA Top Shot NFTs to be some of the
highest-selling NFTs of all time, achieving over $1 billion in sales in the secondary marketplace.

Dapper Labs’ new officially licensed NFL NFTs, NFL All Day, have already completed tens of millions of dollars in sales in only a few weeks. In contrast to the high price tags of popular NFT projects, such as the Bored Ape Yacht Club, NFL All Day and NBA Top Shot NFTs often have price tags around $30 to $50, making them much more attractive to the average
consumer.

Flow’s mission to onboard the average person to Web3 has more than just one side. As important as it is to get people to buy and sell products on the Flow blockchain, getting the people to build the experiences, marketplaces, and other decentralized applications(dApps) will attract even more consumers. Rather than fighting for web3 developers with other startups, Flow built an entirely new programming language called Cadence to attract Web2 developers rather than Web3 developers. Flow believes that a Web2 developer’s skill set is more aligned with their goals than that of a Web3 developer, since Web2 developers already know how to build an experience for hundreds of millions to billions of people. Flow wants people who know how to attract billions rather than millions.

Despite having a long way to go, Flow has established itself as a blockchain that is here to stay and is already a fan favorite among a crowd of billions of sports favorites. Flow has already achieved brand recognition unseen among the many blockchain and web3 startups. Today, Flow has 16 million registered wallets on its network. Next year that
number could be 160 million. In ten years. . . who knows?

Written by Andrew Hock