How to Keep Your Content Hot and Your Blog Spicy
Welcome back, readers! š March is officially in full swing and this month weāre diving head first into BLOGS. Yes, blogsā¦you know, that thing youāre reading right now!
Blogs have become more mainstream as the digital world has taken overā¦and theyāve become a very, very POWERFUL marketing tool. Not only can they be used to attract new readers and clients, they can also help you establish your authority and increase your online presence (yay!).
The problem with blogs isnāt getting people to read themā¦itās getting them to keep coming back for more. As a blogger, you want to be more than a one-hit wonder. Hereās how you can put the into your blog and make your readers want to savor more.
Content. Kind of obvious, right?! Content is the building block for ANY blog post. It encompasses everything your blog is about. If your content isnāt good, you can kiss š your readership GOODBYE! So you may be asking yourself..what can I do?
- Create EACH piece of content with your readers in mind. Whether youāre the go-to person for a particular niche or your comedic skills are off the charts, hone your writing to WHO youāre writing for. By doing this, youāll have them eating out of the palm of your hand.
- Entertain. We live in a world where a personās attention is shorter than a goldfishā¦ seriously. And who said all of your content has to be written? Create some videos and post them as content. It can SKYROCKET š your interaction and lead to an exchange of ideas in the comments section.
Which leads us to OUTREACH. As much as your readers love your blog, there are probably hundreds out there with similar content (letās be honest!). Soā¦you may be asking yourself how can I stand out?
- Interact with other bloggers in the blogosphere. You need to reach out and comment on other blogs within your particular niche and get your name out there. This not only allows people to see who you are, but it also helps you build relationships with other bloggers and brands.
- Social media. Weāve talked and talked and talked about how important it is to have a social media presence. Twitter, Facebook, Instagram, Pinterest, LinkedIn. These social media sites not only allow you to connect with your audience, but allow you to share your blog posts and content with the world. Without them, your reach is only as far as your contact list in your phone! š§
Design. You donāt need to be a designer to have a great blog layout. However, it IS important that your blog is functional and easy for your readers to experience. Always make sure your blog is:
- Easy to navigate
- Easy to understand
- Looks and stays consistent with your brand throughout.
The more professional a blog looks, the more people are inclined to stick around and read your content. Another important thing to note when it comes to design is that your ālookā should stay on brand for EVERYTHING including colors, tone, AND vibe!
Follow these tips and not only will your blog be muy caliente, your readers will be eagerly awaiting your next post!
Originally published at http://getcommunity.com.