Published in


  • 64 percent of Americans are familiar with podcasting (millions more compared to 2017)
  • 44 percent of Americans (that’s around 124 million people overall) have listened to a podcast
  • 26 percent of Americans listen to podcasts monthly ( that’s around 73 million people overall)
  • In 2018, six million more Americans started listening to podcasts weekly (48 million people total, six million up from 2017)
  1. Having a podcast could help you generate traffic and reach a wide range of audiences.
  2. You can CONNECT with your audience. A podcast can help build a relationship between you and your listeners. They can get to know you and your brand on a more personal level.
  3. Podcasts are very engaging. You can create a positive influence on your listeners to take action and use your product or service.
  4. Not comfortable being in front of the camera? Podcasts are the next best thing next to video marketing — you could podcast in your PJ’s and nobody would be the wiser! 😉
Lindsay Gerner is a Senior Digital Copywriter at Get Community. She studied Creative Writing at Concordia University, Irvine and Pepperdine University, and on weekends you can find her at the movies or binging her favorite shows.




Ready to launch your brand into social media hyperspace? We’ve got the tips, trends, and juicy tidbits to help you get there!

Recommended from Medium

The power of words — and how to use them

Social Media, E-mails, and My Phone Have All Embarrassed Me

Graphic showing the set-up for a blast email to be sent

Building your brand through content marketing — a case study

How Statistics Can Manipulate Business Decision-Making

Illustration of five people working on building different pie charts and graphs.

The 11 Essential Tools for Promoting Your Next Event

Where to Start to Find Product-Market Fit

How Marketers Failed Brands During the Black Lives Matter Protests

Crypto Marketing Guide 2022 — Part 1

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Get Community

Get Community

Get Community is the name. Digital marketing is our game. We are a company that creates quality content and marketing strategy for the home building industry.

More from Medium

Next Generation of Laptops: More Power, More Features, More Productivity

Why a podcast creates efficient growth

How to unlock attractive topic ideas for your podcast — Fangage

Marketing (i.e., catnip) for Writers (i.e., dummies)