#ICYMI
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#ICYMI

  • 64 percent of Americans are familiar with podcasting (millions more compared to 2017)
  • 44 percent of Americans (that’s around 124 million people overall) have listened to a podcast
  • 26 percent of Americans listen to podcasts monthly ( that’s around 73 million people overall)
  • In 2018, six million more Americans started listening to podcasts weekly (48 million people total, six million up from 2017)
  1. Having a podcast could help you generate traffic and reach a wide range of audiences.
  2. You can CONNECT with your audience. A podcast can help build a relationship between you and your listeners. They can get to know you and your brand on a more personal level.
  3. Podcasts are very engaging. You can create a positive influence on your listeners to take action and use your product or service.
  4. Not comfortable being in front of the camera? Podcasts are the next best thing next to video marketing — you could podcast in your PJ’s and nobody would be the wiser! 😉
Lindsay Gerner is a Senior Digital Copywriter at Get Community. She studied Creative Writing at Concordia University, Irvine and Pepperdine University, and on weekends you can find her at the movies or binging her favorite shows.

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