Top 30 Most Successful Online Marketplaces-Supplier Oriented-Buyer Oriented or Independent

Sarah Ahmed
Get Ecommerce Right!
4 min readOct 29, 2020

Finding and getting connected with the most suitable ecommerce marketplace is one of the most workable ways to give rise to any business venture. However, making use of the inappropriate services may prove to be a great deal for your startup particularly when you have limited finances

Since the start of the 21st century the ecommerce platforms have gained popularity as a solution to such startups and small to medium enterprises. Today there are more than 100 option you can choose. Though every ecommerce platform has some focused customer base and is tailored to facilitate certain industry and needs hence it’s up to you to decide what you expect of an ecommerce online marketplace.

Here is the quick guide with a list of top 30 ecommerce marketplaces focusing on certain categories of interest

Understanding the types of marketplaces

There are several different services ecommerce marketplaces depending on the range of business models. They can widely be divided into the categories based on the methods in which they are functioned.

The independent online marketplaces

The independent online marketplaces are usually B2B online platforms that are being operated by the third party. The platform is open to buyers and sellers in a certain niche. You need to register with the independent online marketplaces, and can access classified ads and requests for some quotations and bids in your industrial sector. Though there will be typically some kind of payment needed to take part in trade.

Top 10 independent platforms list

1. Amazon

2. Etsy

3. Ebay

4. Wayfair

5. Walmart

6. Bonanza

7. Cratejoy

8. Jet

9. Wish

10. Newegg

Why the successful internet marketplaces supplier-focused and not buyer-focused?

The supplier-oriented ecommerce marketplace

Also acknowledged as the wholesale supplier’s directory, the marketplace is established and operated by a huge number of suppliers looking to build efficient sales network through digital means to a huge buyer’s base. These are easily searched by the products and services that are being offered. The supplier’s directories assist buyers by offering information related to the suppliers market and regions they may not be able to be familiar with. The sellers make use of these marketplaces to enhance visibility to potential and real buyers and get leads.

In a supplier oriented marketplace, a good number of seller make deal with list of buyer’s directory. These marketplaces are another name for offering customers with a range of products and services and also helping them in their own businesses. Additionally, there are huge potentials through the consumer groups, individual products and D2C relationships.

Using the supplier’s oriented marketplace, the suppliers enjoy benefits of getting connected with new markets and distribution line. The products can be sold straight to the consumers without relying on any other intermediaries.

Top 10 wholesale suppliers oriented B2B marketplace

1. Amazon Business

2. Alibaba.com

3. eWorldTrade

4. DHgate

5. Shopify

6. Woocommerce

7. Squarespace

8. Bigcommerce

9. Magento

10. Wix

The buyer focused marketplaces

These marketplaces are operated by an association of buyer hence establishing an efficient trade environment. If you are looking to make bulk purchases, or looking to participate in the kind of ecommerce marketplaces it’s a good ideas since it can assist you lowering your administrative expenses and get the best affordable rates from the suppliers. If you are wholesale supplier the buyers oriented ecommerce marketplace is a good idea advertising your products collection to the pool of wholesale buyers and retailers who are looking to buy from reliable means.

Trending buyer focused marketplaces

1. Riverb

2. Zibbet

3. Best Buy

4. Global sources

5. Target.com

6. Aliexpress

7. Tradekey

8. Onbuy

9. Koleimports

10. Rakuten

Vertical and Horizontal functioning online marketplaces

The vertical functioning marketplaces offer online businesses access vertically up and down, irrespective of the particular industry sector such as automotive, chemical, textile or construction. Purchasing and selling taking advantage of the vertical marketplace for industrial sector hence enhancing your operating efficacies and assist in decreasing supply chain cost, inventory costs and procurements time

While, the horizontal e-commerce marketplace connects buyers and sellers all over different industries and regions you can take advantage to buy indirect products for your business

Conclusion

There are several options when it comes to choosing the best tailor made ecommerce solution for your business. Some may appear to you as gradually becoming your mainstream decision, though others might bring you wonderful advantages that turn out to be appropriate for your business

Choosing the best ecommerce platform or marketplace for your business is a protracted choice since once in a while the organizations covers a passage of time more than once like a clockwork

Hence, so it becomes quite critical to handpick the correct one preceding you devote your time and asset to it.

We hope that the list will help you in your decision making and choosing the right strategy that will serve best for your business

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Sarah Ahmed
Get Ecommerce Right!

Digital Marketing and Social Media Savvy/ Writer love to write about current affairs and economic affairs/ Commerce graduate