Turn Your Customers’ Social Media Style Dreams into In-Store Sales

Unlock the potential to increase in-store sales with scannable outfit inspiration

Justin Reiss
Team Gomore
5 min readFeb 28, 2024

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Ever struggle to turn the excitement from your social content into in-store sales?

Customers love the fashion inspiration they find on your Instagram and TikTok, but it’s hard to recreate those looks in your store.

Even with a saved image, finding the right pieces, let alone styling a whole outfit, can feel overwhelming for customers. It’s a challenge keeping up with the latest social media fashion trends, and making sure your store reflects what customers are excited about.

A recent Gomore survey found that the majority of fashion shoppers don’t have the confidence to put together a killer outfit on their own.

This is where scannable in-store outfit inspiration comes in — and of the surveyed shoppers, 81% wanted the ability to “scan QR codes on garments to view related outfit inspiration”.

It empowers you to bridge the gap between your social media content and your in-store experience, helping your store become more aligned with the latest trends. Get ready for happier customers, boosted sales, and a shopping experience that keeps shoppers coming back for more.

Why Does This Matter to Fashion Retailers?

Social media has transformed how your customers discover fashion inspiration. It’s where they find the latest trends, dream up must-have outfits, and get excited about those coveted pieces.

But with social media fashion trends evolving at lightning speed, it’s a constant challenge to curate an in-store experience that matches their online enthusiasm.

This is especially true for younger shoppers — a recent study found that 63% of consumers between 18–25 were influenced to make a purchase after seeing a product on social media. That’s a huge missed opportunity if your store isn’t reflecting the styles they’re excited about online.

Unfortunately, that online excitement often fades when they walk through your doors. Customers want to find the pieces they fell in love with online, but struggle to translate those influencer looks to your racks. This disconnect leads to missed sales and frustrated shoppers — even when you’re already stocking the perfect pieces.

You deserve a store that’s as trend-driven as your customers. A space where inspiration flows as effortlessly as it does on their social feeds, making it easy to turn those online “likes” into in-store sales.

The Solution: How Gomore Helps

Let’s turn social media buzz into a trend-driven in-store experience! Gomore gives you the tools to elevate how customers shop, boost sales, and gain the actionable insights you need to stay ahead of the ever-changing fashion curve.

Gomore QR code tags lead customers to social media content with shoppable looks.

Here’s how it works:

Curated Outfits: Your Team’s Vision, Powered by Gomore

You know your customers better than anyone. Gomore makes it a breeze to translate the hottest social media fashion trends — from your own content, top influencers, or even viral user-generated looks — into shoppable outfit inspiration.

We help you quickly curate on-brand looks that reflect what’s trending with your specific shoppers, all backed by real-time data on what they’re loving. This makes shopping easier and helps customers find exactly what they’re looking for.

Seamless Connection: From Inspiration to Purchase

Gomore puts scannable QR codes in all the right places throughout your store — on individual pieces, near eye-catching displays, you name it!

One quick scan, and customers instantly see a shoppable feed of the products that create those amazing outfits from your social channels.

It’s the easiest way to bridge the gap between online inspiration and actually finding the pieces they want in-store.

Increased Sales & Efficiency: Results You’ll See & Insights You’ll Gain

Gomore takes the guesswork out of what to pair together, so customers naturally build bigger baskets.

Suggesting those perfect complementary pieces is a win-win — happy customers and bigger sales for you. Plus, your team saves time they’d otherwise spend searching for products or styling outfits.

And the best part? Gomore’s insights dashboard gives you insight into what’s trending with your customers. That means smarter inventory decisions and the ability to stay one step ahead of those rapidly evolving trends.

This approach to inventory management aligns with the data-driven decision making trend highlighted by industry experts.

Customer POV: Struggling to Find In-Store Outfit Inspiration?

You’re browsing the racks, searching for that perfect outfit, but nothing feels quite right. You’ve seen amazing looks on your favorite style influencers lately, and wish you could find that same level of in-store outfit inspiration.

Wouldn’t it be great if you could get styling ideas right there, based on the pieces that catch your eye?

With Gomore, you can! Scan a QR code on a garment you like, and instantly unlock a curated outfit built around that item. Explore styling ideas inspired by the latest social media fashion trends, and easily find the pieces to complete the look.

It’s like having a personal stylist right in the store with you, helping you turn online inspiration into in-store sales.

Transform Your Store with Scannable Outfit Inspiration

Recap of Benefits

Gomore helps you bridge the gap between the fashion inspiration customers find online and the in-store shopping experience. Make it easy for them to find the on-trend looks they’re dreaming of.

  • Create opportunities to increase in-store sales by suggesting pieces that complete the outfit. This leads to bigger baskets and happier customers.
  • Give your team back valuable time. They won’t have to spend hours searching for products or styling outfits.
  • Collect valuable data to inform inventory decisions into exactly what your customers are looking for, empowering you to make data-backed inventory decisions.

Ready to explore how Gomore can work for you? Schedule a demo and experience the power of scannable outfit inspiration today!

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Justin Reiss
Team Gomore

Founder at Gomore | Boost cross-sells in fashion retail with QR content