GET 2020 vision — What’s to come in terms of marketing

Olivier Biggs
Open Ticketing Ecosystem
3 min readJan 2, 2020

From marketeer & in-house blogger Olivier Biggs.

In 2020, further increased marketing efforts can be expected, both in terms of the cryptosphere as in the mainstream international media.

We expect to attract significant traction in the upcoming year, to warrant this continued push and convince the many people who still haven’t heard of GET or our solution. With the rate of our growth and the doors that are opening, we consider ourselves one of the most effective blockchain and crypto projects out there, and we think that a spot in the top 100 projects is not an insane goal.

To get there, we will of course need to reach more people and show them what we are achieving. After building and fine-tuning every aspect of our solution over the last few years, it’s time to make noise.

Now that we are officially selling tickets in multiple continents and significant international developments are starting to take shape, we feel it is time to shift gears.

Here’s a visualisation to emphasise that last sentence.

As mentioned by others in this blog, the focus in 2020 is international adoption and usage. The Korean and in extent Asian markets are proving to be very fertile markets with huge potential. We plan to take advantage of this potential.

Aggressively taking on this new market, means we need to present GET in its most optimal way to traders, exchanges and even new ticketing companies. This means liquidity, marketing and, yes, listings. We are undertaking action in all three of these components.

As we have previously always been product & development focussed, these ramped up efforts are not budgeted for in the runway. Thus, we will be allocating a portion of the User Growth Fund (both in GET and FIAT) to fund these ramped up efforts.

One of the highlights of the year in terms of exposure: GUTS & GET on CBS New York.

We will undertake this campaign with the same consideration and carefulness that we have put into all of our efforts over the last few years. We have always gone to significant lengths to please and inform our community, far beyond the average project out there, and we hope that our track record in terms of transparency and reliability deserves enough trust to allow us to undertake this at our discretion.

The success of the protocol is directly related to the success and usage of the token, we simply can’t have one without the other. We are extremely proud of our community’s level of involvement and will continue to keep you involved as we embark on this next phase!

More about GET Protocol

A blockchain-based honest ticketing solution for all.

Any questions or want to know more about what we do? Join our active Telegram community for any questions you might have, read our whitepaper, visit the website, join the discussion on the GET Protocol Reddit. Or get yourself a smart event ticket in our sandbox environment. Download the GUTS Tickets app on iOS or Android.

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