GET Update July ‘21 — Gradually, then suddenly
This month we are proudly introducing some long awaited white-labelers, adding a new community voting mechanism and shining a light on exciting things to come.
But first, these messages from around the protocol
The Ticket Explorer is kicking into full gear
After some post-release fine-tuning, the NFT Ticket Explorer is up and running smoothly. In recent days, close followers will have seen some healthy ticket numbers being registered by the explorer. A sizable portion of those tickets are part of the so-called ‘backlog’; the tickets currently outstanding for events that have yet to take place. (This is a rather large number, due to the many COVID-related postponements.)
The successful tweaking of the on-chain registration methods of GET-powered NFT tickets has made it possible to process most, if not all of the backlog in recent days.
One page to rule them all
Twitter user @CryptoPager published a terrific one-pager this week, wrapping up a lot of information about GET in a Retweetable format.
Have a look at the one-pager below and if you appreciate the effort as much as we do, give CryptoPager a follow out of support!
Climbing the Global NFT Summit
Our CEO Maarten Bloemers gave a lightning talk centered around the workings, challenges and opportunities of NFT Ticketing at the GlobalNFTSummit on the 29th.
The event featured a wide variety of NFT usecases and provided space for some of the biggest names in the game to share their knowledge with one another and an audience from around the world.
We hope to have many more such opportunities to spread the gospel of NFT ticketing to likeminded folks from all walks of the blockchain industry!
Burnin’ & learnin’
The always much anticipated quarterly burnback blog came out this month, giving insights into recent activity of the protocol in Q2 of this year.
- A record number of tickets were issued this quarter, totalling just under 100K.
- The total GET burn was valued €25K. (Or $30K.)
- Q2 also saw some sharp increases in events from earlier in the year:
For those readers with the tendency to just skim the highlights, you might have missed some interesting insights into what is being worked on. Not to worry, we’ll do a bit of regurgitation here so you don’t have to miss any nutritional information:
Preparation for DAO governance & economics
Finally we have been working on a set of contracts that will allow the protocol to be governed by a DAO. This is a remarkably large and complex operation, with intricacies and nuances hard to convey briefly in a blog. While this is still very much material for the future, we do want to share a few of the topics being worked on already.
On-chain discounting: UGF discounts currently occur and are set ‘behind closed doors’. With all the fee-rate’s registered on chain, the amount of discount will be known public-ally before an event starts.
GET as fuel status enforced in immutable code:At the moment GETs fuel status is enforced by reputation and economic incentives of the foundation. Even though these are iron-clad incentives, it is far better for the fuel status to have its foundation in immutable code.
GET usage on debit, not on credit: Currently GET demand is executed after the fact, with the ticketeer topUp GET will be bought before an event goes into sale. Not only is this more decentralized, it will also make ticket issuers more involved with the tokens value and the goverance. Making ticketeers token holders and governors is key for long term sustainability.
Ticketeer skin in the game: In order to be assigned a ticketeer slot in the smart contract a large ticketeerBond in GET will required to be locked. This will signal the intent to the market of a new ticketeer. More about this soon!
The white-label roll-out continues
There have been rumblings around the community about the latest white-label additions to the protocol, with mysterious demo’s popping up and websites being found.
As a brief reminder: It is policy to wait with publicly announcing new integrators until they are ready for us to do so. This may result in some cases where community Sherlock’s find out new information before it is shared — which is all fair play in the world of automated transparency.
With every new addition, the global network of white-labelers grows and puts the protocol’s features to use in new ways and markets. In doing so, more seeds are planted that will begin to grow into a wild variety of ticketing companies around the globe.
What Is GET Protocol’s White-Label Product Again?
The GET Protocol white-label solution is a comprehensive suite of tools that provide any prospective new ticketing company the perfect start for issuing smart tickets in their local market under their own branding.
Along with blockchain integration and NFT tickets, white-labelers are provided with a front-end and back-end ticketing system, website, mobile app and dashboard.
The infrastructure provided in the white-label gives a competitive edge to new ticketeers by introducing avant-garde features such as elimination of ticket scalping and complete control over the primary and secondary ticket markets.
Along with innovating the consumer experience, the white-label solution provides ticketing companies and event organisers a better connection to their event attendees and fans through direct SMS capabilities. White-labelers also gain valuable insights into their ticket holders and can track real-time revenue data for tickets and upsells.
Alright, now let’s start naming names!
Say hello to DeFy Tickets
Hailing from Texas, DeFy are the first white-labelers from the US. Check out more info from the team:
We will update you with relevant DeFy info and channels as they are released!
Then Along Came Djebber
A Shared Passion — The Artist & Fan Connection
There’s a deep rooted connection between our latest white-labeler and the Dutch comedy and theatre scene. Having forged connections through their talent agency, De Keet with a roster of comedy heavy hitters such as the aforementioned Jochem Myjer, Ronald Goedemondt, Jasper Van Der Veen, Henry Van Loon & more.
It’s safe to say that ‘connection’ is the aligned theme between Djebber, their talented lineup of artists and their respective fans. The GET Protocol will indirectly help to better serve both venues and public and to build upon this theme by giving Djebber’s artists the ability to stay in direct contact with their fans and get a clearer picture of current & previous ticket holders, using 100% relevant data from their own digital tickets.
Comedy crypto: How Holland’s most popular comedian is beating ticket scalpers — Decrypt
A comedy sensation in his native Holland, Jochem Myjer has over two million fans-nearly 15 percent percent of the…
From GUTS To Djebber
As you may be aware, some of the artists working with De Keet have had events ticketed through GUTS Tickets in the past, such as Jochem Myjer’s popular 2019 Carré Theatre shows.
The move towards becoming an independent white-labeler with Djebber gives De Keet the ability to retain control of the ticketing process whilst building upon the connection they have with their artists and event attendees.
But don’t take just our word from it, let’s introduce the man behind the mission and hear from him on why Djebber was created and how they’re using GET Protocol’s white-label:
Introducing Robert-Jan Veen:
‘Djebber, for us, is the next step in improving ticketing for all parties concerned.
It wil specifically help connecting young public to theaters, a target audience that is increasingly only traceable via digital platforms in which most theaters have insufficient resources and skills. It is therefor emphatically our aim to open up theaters for this group of youngsters, be it millennials, generation X and Y.
Secondly, we want to better serve our customers by using the digital progress and all advantages that it incurs. And of course the direct connection that our artists wil be able to have with their public is of great importance. We are not in a hurry though and will take the coming quarters and even years to further develop Djebber and get all parties concerned on board in an organic way.’
Djebber Hits The Ground Running
With a formidable ensemble that are no strangers to drawing large crowds of attendees, Djebber has already begun selling tickets for upcoming events, with the first dates currently scheduled for September.
Packaged into GET Protocol’s white-label is of course the blockchain and NFT ticketing layer, which will result in tickets for Djebber’s events to be visible in the NFT Ticket Explorer!
GET Protocol’s Foray Into Further Community Decision Making: Snapshot
Those following the project will likely be aware of the future plans of having the project take on the shape of a DAO.
Progressing towards a DAO requires experience in community involvement and engagement. We need to foster a community of builders and creatives who want to be heavily involved in helping to move the protocol forward, making decisions that positively impact the adoption potential of the protocol and creating infrastructure that anyone can utilise.
This is why we have set up the GET Protocol Snapshot space.
Whilst the actual DAO structure and operations require careful execution and planning, the process towards a DAO will continually unfold over many years, which is why we feel like there’s no time like the present to start gaining experience on all sides with regards to what decentralized decision making looks like.
Fair warning: The proposals featured will (initially) not be mission critical protocol material, but more community & marketing focussed topics. We are using it to test decentralized decision making & tooling in all its beauty, to learn from it ourselves and also to introduce the habit amongst GET holders.
To begin with, we’re launching one proposal to test the waters:
Proposal #1 — Which Team Member Would You Like To See Participate In The Next Biweekly AMA?
With two bi-weekly AMAs now under our belt and the topics of scaling & business development covered, we figure it’s about time to open up the decision of the next participant to all in the community.
Curious about voting?
Here’s some steps to guide you through the process:
- Go to GET Protocol’s snapshot.page.
- Click on the “Connect Wallet” button in the top right corner.
- Choose your wallet provider & connect your wallet.
- Click on the option you want to vote for.
- Sign the message via your wallet and your vote is counted!
It’s important to note that voting on proposals does not cost GET, Snapshot reads the balance of GET in the connected wallet to determine voting weight. The proposal voting process is completely free and authorises the vote using a signature based on the connected wallet.
Leaking alpha… Check out the AMA Summaries
New tradition! In a continued effort to keep an open dialogue between the GET team and community, we’ve begun doing bi-weekly AMAs in the r/GETprotocol subreddit. In these AMAs, the community has a chance to ask questions to different team members regarding the many specific facets of GET Protocol’s technical and business development.
The first AMA based upon ‘Scaling’ took place on the 15th July with Jack, Olivier and Colby. Since our core objective over the past few months and into the near future is centered on maturing and efficiently growing the protocol, the topic of scaling is interesting in many ways.
Here are two Questions and Answers we thought you might find interesting:
Q — Deofex
In your recent communication you wrote a lot about the digital twin concept you’re building. It sounds like a great concept and from what understood about it until now it feels like the system can contribute to scaling the amount of customers (ticket companies) you can onboard.
From what I expect the digital twin concept will provide an API where current systems can talk to. If this assumption is correct I have the following questions:
- Are there a limited amount of ticket systems on the globe and will you provide plugins/support for these systems to make it possible to talk against the API, or is this something customers have to do their self?
- If there are a lot of ticket systems (external, or maybe even in house developed), do you expect that ticket providers and their ticket program partners/in house developers can integrate the digital concept fast, or will this be time consuming and complex process?
A — Jack
Since we’re on the topic of scaling this week, these are interesting ones to answer through that lens. Without going too far off track, the mission is to become the ticketing standard worldwide, and the most obvious way of measuring that would be through market share. While I can’t point as a deep study, we can say with a high level of confidence that most ticketing volume worldwide would not be done through standard platforms and systems, where the vast majority is in-house and custom.
For that reason attempting to optimise for ease of integration to any custom system is the focus. It likely wouldn’t be available at the time of launch, but we’re keen to offer SDKs/libraries in a couple of key languages to wrap our APIs to remove a couple of integration steps, where the more advanced integrations can still call the APIs using a HTTP client of their choosing, and parse the responses how they wish rather than relying on the SDKs.
I wouldn’t go as far to say that avoiding integrations with systems isn’t a target, but there’s a cost of maintenance that you see when having to upgrade and manage X amount of plugins, then X+1, then X+2 as you add more — I’m not convinced market share is dependent on this, and it’ll be simple enough without it.
Will it be quick and easy? Yes!
The APIs will be well documented and explained, along with integration guides, quickstarts and code examples. It also helps that with on-chain data storage being expensive it results in a relatively simple data model which then leads to a relatively simple API suite (simple in complexity, not in value).
Q — Mister_ThreeTime
How has scaling impacted specifically event financing? Are you guys looking to roll out more features at first launch, or did you run into other problems during the process that you’re looking to solve when you get more people onboard?
A — Jack
Thanks for asking this one, it’s a really important one to address. From the previous blog its clear that the level of explanation around the dependencies and trade-offs didn’t scratch the surface.
You can slice scaling a load of different ways, all with slightly different approaches and optimisations — but in short it’s not just about growing the team. That’s one of the most visible ones but isn’t the full scope.
I’ll hold my hands up here and say that when I think of scaling I often think of everything but hiring, whereas that’s not really what has been conveyed so far.
We need to scale up our market share, scale up our maturity, scale up our documentation, scale up our service reliability, scale up our agile process, scale up our product discovery processes, scale up our development practices, scale up our market share and treasury, scale up our feature set, scale up our community involvement, scale up our business networks, scale up our hiring and onboarding strategies, scale up our infrastructure, scale up our internal tooling, scale up our layer 1 networks.
This wouldn’t even be a complete list (not even close, but hopefully you get to see where I’m coming from).
Throw all of these together it ultimately takes time to execute well. We don’t over-optimise for perfection and trust each others instincts and judgements but applying all of these scalability concepts does take time.
It’s worth talking about what the Digital Twin enables also; it’s the first completely tailored solution for existing ticketing companies to write their existing volume on chain, with very little integration hassle and a high amount of reliability.
There’s incredible promise with a solution like this and we’re being very uncompromising when it comes to delivering something that you can point at and say that it is the global standard. Without a shadow of a doubt there are elements of this that weren’t clear when predictions and timelines were previously set.
Scaling also means being able to do more than one thing at a time well, and this is a reality we’re dead set on moving towards. Not hitting expectations is something we wish to avoid at all costs so we’re not ready to set out a new timeline for this just yet, but we’re definitely not sitting on our hands either and we’re hoping to be able to dive more into this over the coming quarter.
More Scaling Q’s & A’s
Of course it wouldn’t have been a scaling AMA without diving into further detail on the efforts of scaling everything, the outcomes of scaling we’re aiming for, how GET fits into the puzzle as we go global (and decentralised) and last but certainly not least — building a complete infrastructure that embodies the future of ticketing, for fledgling ticketeers and established ticketing companies.
It’s indeed this last point that has captured a large chunk of our attention and resources, as we are finding more and more reasons to believe there are ample opportunities in serving not only those wishing to get set up with their own ticketing operation, but also those entities who might be looking to move with the times.
Our second AMA regarding ‘Business Development’ took place on the 29th July where Olivier and Colby were joined by business dev Sander to discuss the ins and outs of integrations, event cycles and the tips and tricks to fostering connections with prospective parties.
Here are a few highlights that should be interesting for all:
Q — No_Dentist_7426
A lot of effort has been put into promoting GET protocol by the community and espeially legion. Do you feel that any of this has resulted in any leads or at least any inquiries by potential new clients?
A — Sander
Yes, a lot.
Basically every time I have a call with a potential new lead I ask how/where they learned about us and it’s quite often because they have read a tweet or saw GET being mentioned by our community member somewhere.
So please continue with this and if you don’t contribute yourself yet, consider bringing up GET sometimes here or there. It does help.
Q — Jeronemoo
If you were to compare the speed with which you build upon the protocol (or in other words; with which you deliver business value) to your competition… Would you say you’re faster, equal, or slower in delivery speed? Why?
A — Sander
In terms of development speed, I think the best way to estimate added value is looking at the level of operability a company/product shows as this is also a metric for demand. Do your own research, but there simply still is no other “ticketing on the blockchain” company out there that is actually selling tickets to mainstream audiences like we do. One reason for this is that we started out early, in 2016 already which is lightyears ago in crypto space. Another reason though is our carefully crafted team of developers, with a mix of very senior developers as well as talents, who work well-coordinated and have been doing so for many years, sometimes in the same team also before GUTS/GET.
In addition, it’s a big advantage for GET Protocol to also have the first-hand experience on how ticketing actually works through GUTS. With the knowledge from GUTS we got to know the market very well and have a good understanding of what kind of functionalities make sense or simply don’t make sense at all. The benefit is that we make less mistakes, avoid developing unnecessary functionalities and can easier hold onto the course we set.
Q — Jeronemoo
Which steps does your event sale cycle consist of? Which parts take the longest and why?
A — Sander
For whitelabel partners the steps are along the following lines:
- First contact, usually inbound.
- Explain proposition, walk through ticketing system and whitelabel requirements.
- Answer questions. This phase can take a bit longer as it is the phase in which the lead wants to learn everything about the system and needs to validate the proposition with their potential clients. This takes some time.
- Whitelabel meets the first requirement: run a demo event.
Whitelabel partner signs and pays down payment. Onboarding process commences.
- A few weeks later the ticketing system and apps of the whitelabel partner is launched and ticket sales can start right away.
Currently most of the delay is caused by things going on at the side of the whitelabel partner. For example, in order to launch apps in the app stores, whitelabel partners need to be established as a company. This can take some time in some countries.
There is a range of other things that need preparation and the whitelabel partner sometimes is dependent on third parties.
Q — No_Dentist_7426
Did you expect more ticketing companies to be using GET by now and the integrated ticketing companies to be selling more tickets? Sure Covid19 has put a dent to a lot of plans but we were hoping for some more events to be ticketed by others than GUTS.
A — Sander
COVID certainly didn’t help whitelabel partners. Unlike GUTS, they were not established brands in their respective ticketing spaces and then the virus kicked in. I expect this to improve a lot once normal events are allowed again.
Q — Jeronemoo
How many possible white-label talks have you been in? Approx. what number progresses to advanced talks?
A — Sander
Hundreds of whitelabel talks, currently few dozens advanced talks. We use CRM and planning tools to ensure relevant parties stay on our radar.
Q — Caezano
How do you experience the growth of your sales team over time? Both in terms of personal growth and head count.
A — Sander
At the office my desk usually is near the sales people and it’s great to see how they are being real sales people. Undoubtedly the accumulated knowledge of the market over the years is very valuable and can easily be transferred to new hires such as the recently joined Willem.
For business development too, we will welcome another hire very soon. Looking forward to having more capacity to target the low hanging fruit we know there is, but sometimes don’t have time for.
Q — BlueIsben
In terms of your sales funnel, how do you find most people discover GET? B2B marketing, word of mouth, cold-calling or something else?
A — Sander
People simply searching for “tickets blockchain”. We are one of the first hits. I also especially want to highlight that our community talking about GET on Twitter, Reddit or wherever really helps. A good chunk of the parties reaching out to us is because they stumbled upon GET as our community mentioned it somewhere. Please continue with this, it really helps.
Q — WDNCh
Are there already clients waiting for the digital twin?
A — Sander
That’s it this time around. We’ll be back to tell you more before you know it! We are looking forward to it.
About GET Protocol
GET Protocol is a blockchain-based smart ticketing solution, that currently allows several ticketing companies across Europe and Asia to issue innovative & transparent tickets. Roughly 700,000+ tickets have already been sold using the protocol since it was founded in 2017, and new ticketing companies have been added in Germany, Italy and South Korea.
Events? Which events?
If you want to see just a few of the upcoming events that are powered by GET Protocol, you can do so here.
We are always looking for talent. Whether you’re a developer, ticketing guru or NFT expert — feel free to give us a shout. See our open positions and contact info here.
Where to buy GET
Want to get your hands on some GET tokens? Here’s an easy guide.
How to help out
If you are a fan of our system and want to help out, you can do so by spreading the word, sharing our content and leaving a review about GUTS on Google, the iOS app store or Google Play store.