Next step for GET Protocol: Disrupting the global ticketing industry
This content was originally featured in the January ’20 update blog, which you can read in its entirety by clicking here.
This phase of the protocol’s development is all about preparing and optimizing future integration. While this used to be one of the ‘future’ milestones, it is becoming more and more of a reality each day.
What up, ITIX!
We realise it’s been a while since the news about ITIX’s upcoming integration of GET Protocol, and an update is long overdue.
Due to the volume of ongoing business for both ITIX and GET Protocol, the process of integration has not been the biggest priority. Besides rapid developments elsewhere (Korea mostly), we didn’t want to rush this process and have been taking our time with the finetuning and calibration — mapping out the process and also finding ways of creating documentation and steps that could be repeated by future ticketing entities.
Now though, we are happy to say that the first phase of integration is complete, and the first smart tickets will begin to be offered through ITIX for a select number of upcoming shows.
With the current developments in Korea and elsewhere demanding attention from our dev teams, we are still not rushing things. We are on good terms and are coordinating the process in a way that is advantageous to both parties.
On a related note to that last sentence, there are some moves being made by ITIX behind the scenes, and we hope to hear some exciting things from them soon.
Due to the many requests from ticketing entities worldwide, we are focussing on making this process as easy as can be. This improvement to the process will also benefit ITIX, hence the efforts for these improvements are given priority.
Harold & Kumar set up a WhiteLabel
Another positive development on that front is that we have made big developments in the accessibility and efficiency of the whitelabeling process.
As CEO Maarten mentioned in his look ahead at 2020, there is a big focus on this for the time to come, as it opens an unlimited amount of doors for the integration of the protocol.
From his blog:
‘The emphasis for next year, however, shall be on scaling through the whitelabel (or Lingchi) model. Bringing down the ticketing behemoths requires a flood of new players who weren’t able to reach the threshold to seriously enter the market before or didn’t even consider selling their own tickets.
By radically enabling anybody who is willing to sell their own tickets by merely using GET, we believe to disrupt the ticketing market in a big way.’
At this point, we are laying the groundwork for all future integrations of the GET Protocol, ultimately leading to a situation where artists and organisations of all sizes can easily start issuing smart tickets using GET Protocol.
This is not some fun idea of ours that we would love to make happen. Business development continues to receive requests from all over the world for bringing our solution to other geographies. Ticketing companies and event organizers of all sorts do indeed realize there is an alternative to the bigger players that have been dominating the ticketing space for all too long.
Therefore, besides delivering continuous quality service to our clients, we are getting closer and closer to making our system available for usage by other parties around the world.
Remember: the humble goal that we have is world domination — three years ago we made it our mission to create a worldwide honest ticketing marketplace, and that’s still our aim. The quicker we can provide all interested parties with a fool-proof start-up kit, the sooner we can plant the GET flag on every continent!
More about GET Protocol
Any questions or want to know more about what we do? Join our active Telegram community for any questions you might have, read our whitepaper, visit the website, join the discussion on the GET Protocol Reddit. Or get yourself a smart event ticket in our sandbox environment. Download the GUTS Tickets app on iOS or Android.
