Softly Celebrates… World Water Day

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Published in
2 min readMar 23, 2023

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Help raise awareness about the importance of water and its sustainable management. Water is a precious resource that is essential for all forms of life on earth, and its scarcity and mismanagement are leading to a range of environmental, social, and economic problems.

Consumers can play a crucial role in promoting responsible water usage by supporting companies that prioritize sustainable water management in their production processes. One way to identify such companies is to look for sustainability certifications that indicate their commitment to responsible water usage.

Here are some of the certifications that companies can obtain to demonstrate their responsible water usage:

WaterSense

WaterSense labelled products meet the US Environmental Protection Agency (EPA) specifications for water efficiency and performance. Products are verified and tested for conformance to WaterSense specifications through 3rd party verification and regular auditing.

Rainforest Alliance Certification

The Rainforest Alliance is an international organization that promotes sustainable farming practices. Their certification program evaluates farms’ water usage and provides guidance on how to improve water management practices. Companies that source their products from Rainforest Alliance-certified farms can demonstrate their commitment to sustainable water usage.

Fairtrade Certification

The Fairtrade certification program evaluates companies’ social and environmental practices, including water usage. Companies that obtain this certification must demonstrate responsible water usage and implement water saving technologies. Companies that source their products from Fairtrade-certified farms can demonstrate their commitment to sustainable water usage.

World Water Day is a reminder that water is a precious resource that we must protect and manage responsibly. As consumers, we can support companies that prioritize sustainable water management by looking for sustainability certifications that indicate responsible water usage. By doing so, we can help promote a more sustainable future for ourselves and future generations.

Learn more about Sustainability Certifications with Softly. Join one of our weekly webinars!

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www.GetSoftly.com helps you find products certified to be produced sustainably!

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