Dear Delta users,
Yesterday marked an important day for Delta. As you might have picked up already, we’re super proud to share that the company behind Delta has been fully acquired by eToro, one of the biggest fintech companies in the world.
Hence, a few words are in order.
When we launched Delta in October 2017, our goal was to deliver the best, most intuitive and most beautiful cryptocurrency portfolio tracking app. At the same time, our company’s philosophy and engagement committed us to do this in a very transparent, user-first approach with high respect to user data and privacy. Without wanting to claim that we’re perfect (because we’re definitely not), I’d say we did a pretty good job. Delta’s growth has been spectacular since day one as we capitalised incredibly well on the growing crypto market. Listening to what users wanted and communicating with them in a very direct and transparent way, allowed us to improve and innovate on the features and technology that the community wanted most. For that, we are truly grateful. We strongly believe that Delta wouldn’t have been able to get where we are today, without the help and inspiration of the community.
Thank you for that.
While it’s nice and easy to talk about how awesome you and we are, an acquisition will always raise questions. While we won’t be able to answer all your questions right away, I’d like to clear the air on the most pressing ones. First and utmost: the company behind Delta, the team and Delta itself will keep working as it always has. The entire team remains in Belgium, hard at work on trying to improve the app every day. Secondly, our core values remain, especially as we share them with our new parent company, eToro. This means great respect to security, privacy and data, as well as a high focus on nurturing an engaged community and a beautiful, easy-to-use UX.
So what will change? It’s safe to say that Delta has never been in a better position as of now to improve, grow and diversify the app even more. We already have some great plans on how we can take Delta to another level, with the help of eToro and eToroX. Both eToro and ourselves strongly believe that we can integrate in ways that won’t impede the current Delta experience in any way. Yet the contrary, uplifting it in meaningful ways is our number one priority. As always, we’ll talk and listen to you continuously during this process.
I hope you’ll be with us for this crazy ride. We definitely look forward to it and we hope to make Delta an even more renowned brand in the crypto and fintech industry.
Nicolas Van Hoorde
CEO of Delta