Why Facebook Business Manager?

I’m sure that you’ve once or twice felt lost when trying to figure Facebook Business Manager out. You’re not alone! This efficient tool is great — if you know how to use it. But before you start trying to organize the pages, ad accounts, assets and people connected to your business, it may be a good idea to go through this quick-start guide to Facebook Business Manager.

So, what is really the difference between just creating a Facebook Page for your business and manage it with your personal account and using Facebook Business Manager?

First of all, the initial alternative works for small businesses and entrepreneurs. But once you reach a certain size of your business, your work will go a whole lot smoother if you’re using the Facebook Business Manager. By switching to the Facebook Business Manager, you won’t only increase your control over roles etc. but you’ll also increase the security — which is often a crucial factor for many companies to make the switch.

In this guide, we’ll go through the basics and the more advanced stuff — everything to make your work as smooth as possible!

What is Facebook Manager?

With Facebook Business Manager, you’re able to manage all your pages, ad accounts and team members — all in the same place. Facebook Business Manager is the central hub of all of this that makes your job easier and your Facebook structure more organized.

Within Business Manager, you can add users to your ad accounts and pages and decide what level of access should be set. Things like Facebook Pages, Instagram accounts, Page posts and ads can also be created within the Facebook Business Manager.

Within Business Manager, there are two permission types (see below, source). Facebook lets you control all these features from one place.

In addition to this, Business Manager allows you to see detailed analytics about your Facebook Page and the performance of your ads. Also, it lets you share assets such as images, videos, product catalogs etc. across all users and accounts that are connected to your Facebook Business Manager.

The large amount of features that Business Manager offers include:

  • Administration of user roles, account access and ad account spend
  • Sharing assets among multiple members of your team and departments
  • Creation of product catalogs
  • Metrics about Pages and ad accounts
  • Publishing of native content (ads and posts) with analytics connected

Facebook Business Manager can basically be compared to a folder where you can organize everything connected to your business on Facebook. Now you’re maybe thinking that your current setup in “regular Facebook” works just fine. Sure, it works just fine — but you’re missing out on some pretty major advantages.

Why you should use Facebook Business Manager

Business Manager provides a lot more than what initially meets the eye. Some benefits that you’ll discover once you go a bit deeper:

  • If you spend money on Facebook, you should set up a Business Manager account. Why? Because it provides a lot more security and is better than using your personal account when it comes to legality and ownership.
  • When you are using “regular Facebook” for business purposes, problems with transferring ownership etc. can arise, since individuals aren’t able to do this from their personal accounts if they, for example, leave the company. With Business Manager, on the other hand, this is easily done.
  • There are several legal reasons to use Business Manager. With the implementation of GDPR came plenty of obligations and among them that you need to have all your assets under your company legal structure to establish ownership. This means that legally, if a person were to use their individual account to create a pixel, for example, that person would also own all data collected by the pixel. With Business Manager, this won’t be an issue, because if you claim all parts of your organization’s Facebook presence through Business Manager, you clearly establish ownership.
  • By using Facebook Business Manager, you can keep your personal life separate from your professional life. This means you don’t have to become ‘friends’ with your co-workers and you won’t receive company page notifications on your free time.

How does Facebook Business Manager work?

The Facebook Business Manager tool may seem intimidating initially with all its functions, but actually it’s a very simple process to create an account and get started.

1. Go to the Business Manager Homepage and click ‘Create Account’.

2. Enter the public name of your business together with your name and business email address. Then click ‘next’.

3. Fill in the address of your office. You also need to fill in whether the purpose of your presence is to promote your own products or services, or if it is to provide services to other businesses (i.e. agencies etc.).

There you go! Your account is now set up. Initially, it can be a good idea to start by adding one Page, one account and one user, and then build it from there.

Adding a Facebook Business Page to Business Manager

1. Click on the menu in the top-left corner of the page and select ‘business settings’ on the right-hand side under ‘settings’.

2. Click on ‘pages’ under ‘accounts’ on the left-hand side of the page.

3. Under the menu ‘pages’, click on the button ‘add’ and then select ‘add a page’.

4. Type in the name or URL oh the Business Page that you want to add to your Business Manager and choose it from the drop-down menu. Then click ‘add page’ in the bottom right corner.

5. If you are an admin on the Page, your request will automatically be approved, and the Page will appear in your list of Pages. If you are not an admin, a request will be sent to the admin first.

Adding a user to Facebook Business Manager

1. Stay in the ‘business settings’, select ‘users’ in the menu on the left-hand side, then select ‘people’.

2. In the ‘people’ menu, click the ‘add’ button to the right. Then enter the email of the person you would like to add, then select how much control you’d like the person to have under ‘assign business role’. Then click ‘next’.

3. If you’re giving “employee access” to the user, you can now select which of you pages, ad account, product catalogs and apps the users will have access to.

4. Select what level of access you’d like for other users to have to each Page or ad account, by going to the drop-down menu to the right of the Page/account name. You can choose between anything from Page analyst to Page admin. Find more information about different roles here and here.

5. When you have decided what roles each user should have, click on the ‘invite’ button in the bottom-right corner to finish the process.

6. When this is done, the user will receive an invitation in their email inbox, where they can accept the invitation by clicking ‘get started’.

When all of the above is done, you’ve successfully created a Business Manager account. You’ve also got your Facebook Business Page connected and your first employee set up. The only thing left now is adding your ad account.

Adding an ad account to Facebook Business Manager

1. Go to ‘business settings’, choose ‘accounts’ and then choose ‘ad accounts’ beneath it.

2. Go to the menu ‘ad accounts’ and click on the button ‘add’ on the right-hand side.

3. If you have your personal Facebook account connected to your ad account, click on ‘add an ad account’ at the very top of the menu ‘add’. Then enter your ad account ID number and then select ‘add ad account’ in the lower right corner.

4. If you don’t have an ad account on Facebook yet, it simple to create a new one by clicking ‘create a new ad account’ on the bottom of the add menu. Now type in a relevant name for your ad account and select which business account the ad account will advertise for. Then choose your time zone, currency and what payment method you prefer. After that, click on the ‘create ad account’ button at the bottom of the page.

This all may seem complicated and time consuming, but in the end it’s all going to be worth it. Because with Facebook Business Manager you will be able to:

  • Separate your work life from your private life
  • Clearly establish the ownership of assets, Pages, ad accounts and other things related to your business on Facebook
  • Have complete control over user access to your business’s presence on Facebook

So, what are you waiting for?