eBook on Why Leading Brands Invest In Delightful Checkout Experiences
Creating branded self-checkout has become an important way for leading chains and franchises to create a beautiful customer experience. It also requires extensive knowledge to create the right user interface that represents your brand.
Industry experts Karla Guarino from Kiosk Group and Hilary Barr from Newline created the eBook “Why Leading Brands Invest In Delightful Checkout Experiences” to share their over 30 years combined experience in the kiosk and mobile payments industries.
Guarino shared, “I was involved with the early stages of the McDonald’s kiosk project twenty years ago and have seen kiosks evolve into a crucial marketing tool. This eBook is to help businesses leverage best practices during every aspect of their kiosk implementation, from architecture planning to hardware customization to branded software design.”
For example, the eBook discusses how self-checkout can connect customers to your loyalty programs in a frictionless manner. “Since you collect your customers’ mobile phone numbers you can suggest that they onboard to your loyalty program. Modern solutions allow consumers to onboard to programs without apps or long registration so you get them onboarded to get points, discounts and loyalty messages for their next orders.”
The eBook topics include:
- Creating zero waiting time to checkout
- Branded checkout experience that tells a story
- Built in recommendation engine
- Follow up with your customers
- Integrated customer loyalty & easy onboarding
- Frictionless payment process
- Reordering in a breeze
- Custom hardware experience
The eBook’s ultimate goal is to guide your business through how to connect customers to your brand with self-checkout. “Today, businesses want to create a branded, more personal omnichannel checkout experience that leaves an unforgettable impression. Consumers want to come back and recreate the same excitement given the preferences already collected.”
