Podcast: Branded Self-Checkout Considerations

THIS PODCAST IS TO HELP BUSINESSES LEVERAGE BEST PRACTICES DURING EVERY ASPECT OF THEIR KIOSK IMPLEMENTATION

— GUARINO

The Newline team is pleased to announce the release of the podcast on Branded Self-Checkout Considerations.

Industry experts Karla Guarino from Kiosk Group and Hilary Barr from Newline share their over 30 years combined experience in the kiosk and mobile payments industries. The podcast focuses on the role of branding in customer experience during the in-store checkout process.

Guarino shared, “I was involved with the early stages of the McDonald’s kiosk project twenty years ago and have seen kiosks evolve into a crucial marketing tool. This podcast is to help businesses leverage best practices during every aspect of their kiosk implementation, from architecture planning to hardware customization to branded software design.”

The podcast reviews why brands are implementing self-checkout to enhance customer experience, including reducing lines, adding loyalty programs, having multiple checkout points, and having a more personal checkout process.

Guarino and Barr also review self-checkout hardware options and how hardware impacts customer experience. Different regulations and accessibility laws are reviewed.

As Barr shared, “It’s all about creating a beautiful and smooth experience,” and this podcast will serve as a guide for your business on how to make this possible during your self-checkout rollout.