Why Omni-channel starts at your checkout line?
As many of us learn, lately omni-channel marketing and sales is a physical and digital presence strategy that allows businesses to deliver a consistent experience across offline and online channels. Well… easier said than done — why?
According to a recent study 50% of businesses loose big bucks because they implement omni-channel marketing in a wrong way. Many marketers will say that “Omnichannel is a complex, multi-faceted challenge,” letting you think that you need to change the way you think about marketing.
An effective marketing strategy that implements omni-channel techniques must start at one of most critical places — your business’s checkout spot. Customers are more likely to provide their consent to be part of your loyal audience and they are more likely to register to your monthly marketing plans in a digital form in your store.
So at your next meeting with your marketing team you really need to ask these questions:
- How does omni-channel start at our business?
- How automated is the process of on-boarding customers to our marketing exposure?
- How many exposures are required for a customer to engage with our marketing plans?
I hope this article helped you better understand how you can implement your marketing plans in your checkout line. Feel free to discuss this with our team at sales@getnewline.com or request a demo.
