How Do I Get Customers as a Shopable Reseller?

Bolu Oluwagbesan
Nov 2 · 3 min read

Being a reseller on Shopable means you are a partner with Shopable. In any meaningful partnership, every side has a responsibility. There must be something you are bringing to the table. In this specific case, your ability to make sales, spot buyers within your network will benefit you incredibly.

However, we as a company, are smart enough to know that there is a finiteness to the number of people that you know and that you could exhaust all your real life contacts.

That’s why we strongly believe that social media — Facebook, Instagram, Twitter, Whatsapp and so on will be of tremendous value to you in this journey to being a successful Shopable reseller.

Facebook

Your first approach to selling on Facebook should be trying to reach your friends that are most likely to buy the products you wish to resell, either by posting or my texting them in one-on-one converstions.

But as you scale, it would make sense to create a business page for your reselling business. Creating a business page is essential, because there is no limit to your audience base. Also because you can’t create Sponsored Posts without a business page.

You can reach out to a seasoned Facebook Marketing Expert for more explanation on how to use Facebook to sell.

Instagram

Like Facebook, your initial approach to selling on Instagram should be trying to reach your followers that are most likely to buy the products you wish to resell.

Facebook owns Instagram, so you need to have a Facebook business page to be able to scale your business on Instagram and to run Sponsored Posts on Instagram.

You can reach out to a seasoned Facebook Marketing Expert for more explanation on how to use Instagram to sell.

Twitter

Twitter is shaped more to be a town square. This makes Twitter more open to marketing because the phenomenon called “retweet” means even people not following you can easily see your products.

Don’t be afraid to plead for retweets from well meaning followers to help you spread the word to their own followers.

Also you can pay Twitter to run Promoted tweets and reach people who do not follow you on the platform.

You can reach out to a seasoned Twitter Marketing Expert for more explanation on how to use Twitter to sell.

Whatsapp

Whatsapp is an instant messaging platform. It has more personal ways of communicating than the aforementioned platforms.

The obvious first approach would be to text whoever you identify as a buyer and ask them if they would like to buy your product.

You should also share the products through Whatsapp Status and through broadcast messages, where necessary.

Where necessary, you can leverage Whatsapp groups for sales.

You can reach out to a seasoned Whatsapp Marketing Expert for more explanation on how to use WhatsApp to sell.

Shopable Inc.

Bolu Oluwagbesan

Written by

Shopable Inc.

Shopable is a will be used in footers, search results, and other places.

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