11 Reasons Creativity + Productivity Is About Mind Management, Not Time Management
How to be productive when creativity matters
Ten years ago, I got my first book deal—with almost no writing experience. I quickly realized nothing I had learned about productivity had prepared me to write a book.
Since then, I’ve dug into the neuroscience and psychology behind creativity, I’ve redesigned my life around creative work, and I’ve even worked on a productivity app that sold to Google.
More than anything, I’ve learned that—when creativity matters—productivity is about mind management, not time management. Here’s why.
1. Time management is squeezing blood from a stone
“There’s only 24 hours in a day,” people say. They think that means you should get as much as you can from each of those hours.
What that actually means is there’s a limit to the time you can save. Time management is squeezing blood from a stone.
2. We’re entering the creative age
According to Kai-Fu Lee, AI and automation are poised to take forty- to fifty- percent of jobs in the next couple decades.
