#20: Moments of genius: how to sell your company culture

Our first podcast of 2021 featuring David Donde, CEO and Founder of Minimalist Chocolate and award-winning Truth Coffee.

Read more about Minimalist chocolate in Bizcommunity

1. To get away from commodity, you need to build brands.

2. Find great people and stay out of their way.

“Brand without culture is worthless, and vice versa.”

“By having employees understand the drug that we sell, and it’s not caffeine. It’s endorphins.”

“Anyone who thinks that their company is bigger than their people, is delusional.”

“The danger of a strong personality is that you end up being your own echo chamber.”

Moments of genius hardly happen in the office.

Enjoy! Hit play ▶️ below to watch the interview video.
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