The State of Social Media in 2016

A Year In Review

Callum McCahon
Dec 19, 2016 · 8 min read

1. Video, everywhere

2. Facebook became relevant, again

3. The decline of Twitter

Twitter is dying for brands.

4. Snap had a year of transition

5. Stories as the ‘new’ news feed

6. Social is getting darker

7. Instagram started the monetisation process

8. All news feeds went algorithmic

9. The “echo chamber” went mainstream

Facebook found themselves at the heart of a series of controversies this year
Google search queries for ‘echo chamber’.

10. Convergence


Getting Social

Updates on the state of social media, from our team of specialists at BORN SOCIAL.

Thanks to RKZ, Tom Gamon, Paddy Smith, and Ben Tyson.

Callum McCahon

Written by

Strategy Director at Born Social.

Getting Social

Updates on the state of social media, from our team of specialists at BORN SOCIAL.