Be more killer whale than polar bear if you want product success

Why cooperative killers lead the way in achieving their goals

As a child, I used to love killer whales.

I think in some morbid way it was because I’d seen TV programs of them hunting for penguins or seals, working together to catch their next meal.

How can this group of ‘dumb’ animals work together so intelligently?

But they fascinated me, so much so that I was a member of the Whale & Dolphin Conservation




Product related roles have grown considerably over the past five years, which means an influx of people who are starting out in a new skills area. Getting Started in Product aims to support these people make the transition.

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Robert Drury

Robert Drury

Helping people kick start their product management career with product coaching, job application prep, and product resources at

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