Focusing On What’s Important, Not What’s Urgent

Should you read this story now, or should you read it later?

Former US President Dwight D. Eisenhower once said:

I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent

Let’s start with the basics.

What are the definitions of ‘important’ and “urgent”?

According to the Oxford English Dictionary, important means:



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Robert Drury

Robert Drury

Helping people kick start their product management career with product coaching, job application prep, and product resources at