How To Get People To Do Things Without Them Noticing

Nudging is the way to get what you want

Any parent will tell you that trying to get their children to tidy up after themselves is “a challenge”. Despite repeated requests, it often feels like you’re banging your head against a brick wall.

The same applies with other areas of our lives:

  • If you’re in charge of town cleanliness and the residents insist on their freedom to express themselves by throwing McDonalds cartons on the ground.



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