What Does a Product Director Actually Do?

Day-to-day and more strategically

When it comes to a product management team, sometimes you’ll come across the job title of Product Director (PD).

Is this just a level up from a Product Manager (PM)? What extra tasks are they performing? Where is the extra responsibility?

They aren’t present in every organization with a product function, and sometimes the functions are taken on by others, but where they do exist this is what they do.




Product related roles have grown considerably over the past five years, which means an influx of people who are starting out in a new skills area. Getting Started in Product aims to support these people make the transition.

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Robert Drury

Robert Drury

Helping people kick start their product management career with product coaching, job application prep, and product resources at gettingstartedinproduct.com

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