Can Blockchain Help Place a Value on Gamer’s Skills?
ClanPlay’s New Marketplace for In-Game Actions Seeks to Allow Gamers to Monetize Their Skills
2.2 billion people play games every week, and each has personal goals and aspirations. Various parties have an interest in paying players to take in-game actions. However, there are hardly any means to do so efficiently and they are all ridden with fraud.
To advertise their games, developers paid in 2017 over $60B to a handful of media outlets. In 2018, mobile ads took 75% of all digital ad spend. These outlets collect user data to share with advertisers and generally treat their users as assets to be sold in a bidding system.
None of these colossal budgets went to the consumers who clicked on the ads. If even a small part of these funds went to consumers, we would have a global transformation. And with it, a better distribution of wealth.
A Revolutionary Marketplace
The new In-Game Actions Marketplace will solve these two major problems, using the Good Game (GG) token.
The marketplace will open up to any entity that can prove its accurate access to game data (which is decentralized in nature) to participate as authorizers. Based on their data, parties interested in paying for services inside games will write GG contracts and eventually, players will engage these contracts, fulfill the actions needed and get paid.
GG will lead the way to a new meritocratic economy in which gamer skills have financial value, and any gamer, even unbanked, can get paid for playing awesomely.
Direct Discovery Campaigns:
Instead of paying platforms for the right to display their ads in them, game developers will be able to pay players directly for discovering and then engaging with their games.
Direct Discovery Campaigns are the natural evolution of current rewarded ads and will be a transparent journey where players know ahead of time, which milestones in game discovery will grant them tokens. Such transparency will come hand in hand with users privacy as they decide whether they want to share their game history with the developer and join the campaign.
Developers should plot an optimal user journey for players to experience their game. Designing a campaign with that in mind increases its chances of success and doing so can encourage players to experience everything the game has to offer.
In-Game Actions Marketplace
Through GG, anyone can pay players for services inside games. Examples include clan leaders paying new players to join their clan and existing members to play hard and help the clan achieve its goals. RPG players can pay stronger players to join their raids, Fortnite players can pay strong players to spectate their match and so on.
We ran a survey among our users, asking them whether such incentive structure would interest them, the results left us astounded! More than three-quarters of players stated they would consider joining a clan that pays them and almost half of clan-leaders who spend money in the game said they would consider paying others to join them.
In our vision, at least 1% of total gamers, 20 million people worldwide deserve to be paid for their gaming skills. We want to pave the way for this vision and create a better distribution of wealth around advertising of games.
Token Sale:
ClanPlay will issue a total of 1 billion GG, of which it will sell 300 million in a private sale during Q2 2018. A limited pre-sale has recently started with further benefits.
Interested participants can send an email to gg@clan-play.com for more details.
Read more about ClanPlay and the Good Game (GG) token at www.clan-play.com . Join the official GG Telegram group to ask questions and discuss ideas.
About the author:
Ori Nabarro is the Community Manager at ClanPlay, a gamer and cat-lover :)
