Testing the GetGo redesign: Focusing on food
GetGo is a website with an interesting intersection of user goals, considering the physical locations serve as gas station, convenience store, fast food restaurant, and car wash.
When testing this site, it’s important to focus on just one of these features at a time, to avoid confounding the results. It’s likely the user coming to find information on a carwash, isn’t the same user who is ordering a sandwich,
for example.
The tests were conducted using mobile prototypes, as almost 80% of GetGo’s current user base is visiting the site on a mobile device.
Food Centric
The first round of user testing focused on users who were most interested in GetGo as a fast food restaurant. While many of the users said they were interested in all most all of the options (deals, new items, order history, the menu, and finding a location), the two that were deemed most important were deals and browsing the menu.
Deal Seekers
One useful insight gained from the 3 deal seeking users, was that the various links off to the deals page felt a little redundant. It could also be potentially confusing for a user to land on the same view of the same page from 3 different areas.
Below, a user describes how they’d approach finding deals on the site:
This insight lead us to a decision to change the “View All Deals” tile to a less general “Bonus Perk Deals” tile.
Now, instead of having 3 links that take the user to the unfiltered deals page (quick link, ‘view all’ above top deals, and the ‘view all deals’ tile), we now have a perks specific link that will take the user to the filtered view of just Bonus Perks deals.
Overall, the deals experience is fairly straight forward, and users had multiple pathways of getting to the page. Importantly, users seemed excited by the deals page and the ability to filter for specific results.
“The experience is very clear, very intuitive.”
– Tester jadsan127
Menu Browsing
During my first round of testing, the two users who wanted to browse the menu had different methods of approaching this task. One attempted the straight forward method of selecting an option from the homepage. The other wanted to navigate from the deals page to start off their order.
While neither of these were particularly insightful, beyond confirming that the general navigation of the site behaved as expected, it did get me wondering if the flow of selecting an option > selecting a store > entering the menu, was confusing to users.
A second test was set up to focus specifically on this flow, and to assess if users were understanding why they were being asked to select a store.
Clear Navigation
The results confirmed that not only did users have an easy time understanding this flow, users were clear on the difference between starting an order with the “Nearby Stores” component, and starting with a menu item (the former would not require a store selection screen).
Below is a user explaining their experience with the ordering flow:
General Impressions
These tests were conducted to make sure there were no glaring issues that we were missing. We can confidently say that the overall user experience is easy to understand, and that users are pleased with the clean and simple presentation of the site.
“The menu is very large, clean, and friendly… it’s well suited for mobile.”
– Tester silentArtifact
We were also able to slightly refine the “deal flow” thanks to these tests, which will hopefully help users more easily navigate the site, and find the specific things they are interested in.
