Dropbox has moved to the foreground of work, instead of being a background file platform

Stowe Boyd
Oct 3 · 2 min read

I had planned to post this the day of the conference, but it was stuck in drafts, and I forgot about it.

I have also written several posts about the new direction for Dropbox:

Dropbox Launches ‘Smart Workspaces’ | Drew Houston repositions the company and wants to ‘quiet the noise’

Dropbox Spaces and Dropbox Paper: Not Totally Integrated, Yet | Things That Are in the Works and Things That Should Be

Dropbox Spaces: Evolving from File Platform to Work Platform | Working in Place, not in Passing

The Event in Tweets

I don’t like ‘smart workplace’. I prefer ‘work platform’.

See my writeup from June:

The ‘New Dropbox’: A Pivot, More than an Upgrade | Raises more questions than it answers

I haven’t written about People Pages, yet. They will be rolling out in the coming months:

People pages that enable users to find relevant content and stay up to date with highlights of team members, including recent file activity. Users can also start communicating with team members, right from their people pages within the desktop app. | Dropbox: The Smart Workspace

As I wrote in Dropbox Spaces: Evolving from File Platform to Work Platform:

So, instead of a background utility, quietly grinding away at the unexciting but critical task of syncing files from my devices to the cloud and vice versa, Dropbox has moved to the foreground of work.

[…]

Dropbox, led by the vision of Drew Houston and the Dropbox product team, has seen a better future for work, one where we can more readily focus, and where team members share richly annotated work contexts, not a bunch of files crosslinked in a tangle of tasks, or mentioned in a confusion of chat rooms, or embedded in an avalanche of emails.

Dropbox Spaces puts the shared workspace at the center of everything, and enables the emergence of shared meaning in place, not letting it get lost in passing.

That’s more than smart. That’s genius.

GigaOm

GigaOm is the leading global voice on emerging technologies. We help transform enterprises with insight and guidance in an AI-enriched, data-driven world.

Stowe Boyd

Written by

Founder, Work Futures. Editor, GigaOm. My obsession is the ecology of work, and the anthropology of the future.

GigaOm

GigaOm

GigaOm is the leading global voice on emerging technologies. We help transform enterprises with insight and guidance in an AI-enriched, data-driven world.

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