G Suite Becomes Google Workspace

Much more than a rebranding: a reconsideration of collaboration

Stowe Boyd
GigaOm

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I have written a bunch recently about changes to Gmail — the inclusion of service like Meet and Rooms — and since the company had not provided a new name for the reconsidered Gmail I have been calling it ‘the New Gmail’ (see First Look: The New Gmail and Google Gets Busy).

However, it appears that Google had even bigger changes in mind.

Today, Google announced that it is rebranding G Suite, the set of work technologies that includes Gmail, Drive, Docs, and Meet. G Suite is now Google Workspace. The tools in Workspace will retain their existing names, but I may continue for some time to refer to the new Gmail as Workspace Gmail to contrast it with the Gmail that most people still see, including those using the free version.

Workspace Gmail is really the centerpiece of the Workspace vision, where Rooms and Meet now appear in the left margin, and where deep integration of the various tools shows clearly. In the following, you can see a document created in the context of a Workspace room’s chat.

Editing in Context

No more shifting the context, which breaks concentration.

Similarly, while editing a Workspace doc, other docs can be viewed in context from links, or Meet video…

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Stowe Boyd
GigaOm

Insatiably curious. Economics, sociology, ecology, tools for thought. See also workfutures.io, workings.co, and my On The Radar column.