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Work Week | Density
| Javier Soltero| Pyrus | Fibery | Qcraft | Connectiviteam | Notion | Zoom’s Headaches | New Skype |
2020–04–06 | I owe the title of this installment to Javier Soltero, of Google, who speaks about content ‘density’ in an interview with David Pierce (below).
Google’s Javier Soltero on G Suite, Hangouts and Microsoft | David Pierce talks to Javier Soltero, who ran Office products at Microsoft, and now G Suite at Google. He’s a deep-thinking guy:
David Pierce: It seems like in communications, there’s messaging, there’s email, and there’s meetings. Do you feel like Google has those things down?
Javier Soltero: OK. There’s real-time and asynchronous communication. And here’s a way to think about it: Humans tend to make their own decisions about what tool to use to communicate in what circumstance. And the question is, what are the criteria by which they tend to make that decision?
I believe it’s three things. The familiarity with the person: Do I know you? What information do I have about you that enables me to communicate with you? Two is the urgency of the message: Is it something that I need to talk to you right now about, or can it wait even a little bit? And third is the density of the content. And if you think about it in those terms, you…
