Rachel Hollis Finally Imploded and Enough is Enough

This is what it looks like when a human being goes unchecked.

Gigi Love
Gigi Love
Apr 9 · 7 min read
Rachel Hollis Instagram

Rachel Hollis is at it again. I thought I wouldn’t need to write about her anymore, but here we are.

For reference, I wrote a post about her last year and how problematic she is:

Now, I’m done with calling her problematic. Now, Rachel Hollis is straight-up dangerous. This week, we have witnessed what it looks like for someone to go unchecked. We watched a woman record herself spouting privileged drivel and refusing to apologize for it.

Girl, your career is over. (Well, it should be, at least. But, knowing how the world works, she’s probably going to profit from this eventually.)

Consider this your formal dismissal, Ms. Hollis.

She is flaunting her hypocrisy. She built her brand on being “your pal, Rach” and then somehow decided she doesn’t want to be “relatable.”

What’s that old saying? You can’t have it both ways.

In watching that video, I’m reminded of what made many of her followers (including me at one point) follow her:

  1. She went viral for her stretch marks.
  2. She wrote a book that started out with a story about peeing her pants.
  3. She built a business with “a high school diploma and a Google search bar.”

She leaned into this persona of girl-next-door, “if I can do it, then you can too!” She wanted us to relate to her. She wanted us to see ourselves in her, to believe that we could be her, too.

But she was never on an even playing field with the rest of us.

She was able to build businesses while her husband supported them as a Disney executive. She walked red carpets. And, underneath it all, she operated with the arrogance of a woman who believed she deserved it all. That hard work guarantees fortune.

She was never “our pal, rach.”

She reduced her housekeeper to a person who “cleans her toilets.”

It made me sick to watch this… to listen to her reduce her housekeeper to “the woman that cleans my toilets.” Housekeeping is an honest profession. It’s no less valuable or productive or worthy than a self-help profession where you tell others how to live your life without holding yourself to the same standards.

(Do I sound a little salty? I am.)

She is a housekeeper, not a servant, and employing her does not make you better than her or other women.

The gall that Ms. Rachel Hollis has to place herself on a pedestal above other women — who she claims to serve — because of her “hard work” is disgusting. You don’t earn your way into a housekeeper. You can afford one and employ one, sure. But that doesn’t make you better than her.

“Our pal, Rach” claims that “not many people will wake up at 4 a.m.” Not many people will work as hard as she does. It’s a flat-out lie.

Do you know who works hard? Her housekeeper. Healthcare workers. Teachers. The list goes on and on. And does that guarantee them a fortune? No, not at all.

What makes you think you’re better than everyone, Rachel Hollis? Narcissism is rearing its ugly head and the truth is coming to light. It was never about helping other women. It was always about her.

She literally silenced black voices on social media.

And could it get worse? Yes, it can.

Rachel Hollis has a bad history with black women. She plagiarized Maya Angelou, for God’s sake. She stayed silent last year during the Black Lives Matter riots last year, then blamed it on dealing with her divorce. She reminds you repeatedly that she has two black friends.

But, when it comes down to it, she is not there for her black women.

Here’s how this whole ordeal played out with black women:

  1. Black women called Rachel out on how wrong she was. Women like Luvvie Ajayi Jones, Austin Channing Brown, and Rachel Cargle.
  2. These comments were deleted, because, they were well-informed critiques.
  3. Rachel then posted a faux apology accusing her team of being the ones to orchestrate this mass muting. And she had the audacity to reference Luvvie and Rachel in her post.

Luvvie wrote on Rachel’s fake apology: “Rachel, I’m astounded that you missed the point so hard. I’m actually shocked that 5 days went by and you still don’t understand why what you said was so deeply problematic. If you will invoke my name, at least do the work of understanding why you failed loudly and why you have to take accountability. But here you are blaming your team. This lacks integrity and is shameful.”

I am done with white women’s fake allyship for social media acclaim.

You know who I’m talking about: the women who support BLM when it’s convenient. The ones who post so they aren’t labeled racist and then never mention it again. The ones who are allies in appearance-only.

Forget Rachel. It’s time to follow black female leaders like the ones she tried to silence.

She is seemingly incapable of a genuine apology.

Rachel Hollis definitely meant it when she encouraged us all to stop apologizing. (She literally wrote the book on it.)

But here’s the truth: we need to take ownership of our mistakes.

We actually do need to apologize. Not for everything, of course, but certainly for the pain we inflict on others. And it seems that Rachel Hollis has no idea how to being genuinely sorry.

Here is how I know she is not really sorry:

  1. Her video was defensive from the start. She was reacting to someone who was trying to hold her accountable by posting a hateful, self-righteous video.
  2. When she did finally “apologize” — five days after the fact — she threw her entire team under the bus. She didn’t take any ownership over her actions. She played the victim.
  3. And then, after more comments calling her out, she finally posted a “real” apology, but it was too little too late. She showed us who she was.

Rachel still does not understand the difference between constructive criticism and trolling.

Since her divorce and all the criticism that came with that, Rachel has played the victim. In interviews, she tried to make it a feminist issue, saying that no one was holding Dave accountable, and all the hate was coming to her.

She dismisses people’s real critiques and lets herself off the hook.

When people were mad that she charged thousands of dollars for a marriage conference when her own marriage wasn’t working, she dismissed it as bullying.

When people were mad about her “unrelatable” video, she dismissed it as people being upset about her having a housekeeper.

She is so out of touch with the audience that built her career that she really has convinced herself that she is just a victim in all of this. She doesn’t acknowledge real criticism and doubles down on her flawed thinking and actions.

Here are the actionable steps you need to take right freaking now.

Enough is enough. I’m not one for cancel culture, but I do believe that we need to hold people accountable for their actions. And while I believe in second chances for people, Rachel Hollis has proven time and time again who she is.

She may try and change now, but it will only for the views and the ratings and the money.

It’s taken too long for her to get to this point, proving only that she doesn’t want to change. She will appear to because she needs to. She’ll write another book. And people will still buy it. And that will be a mistake.

If someone needs this much convincing to wake up and change, then as Maya Angelou said — yes, it’s not that hard to credit her, Rachel — “When someone shows you who they are, believe them the first time.”

Here’s how to proceed now:

  1. Unfollow Rachel on all social media platforms. This is important because we vote with our follows. Your follow is the currency in her pocket. Your follow is ad money and sponsorship money, so unfollow now.
  2. Ask that her Rise speakers withdraw from her event. Amy Porterfield has already backed out of her Live conference, and it’s time for the rest of them to do the same. Comment or DM and ask that Gretchen Rubin, Trent Shelton, etc. follow suit.
  3. Follow the women Rachel muted. And, make no mistake, it was Rachel who muted them, even if her team were the ones hitting the “delete” button. Follow Luvvie Ajayi Jones and read her book. Austin Channing Brown and Rachel Cargle, too. We need them.

We have more power than we realize here. We can be the ones to say enough is enough with the fake, self-important leaders. We can be the ones who elevate the real leaders and dismiss the counterfeit ones.

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