Are your customers actually transacting once you acquire them?

Now activate customers smartly by avoiding the ‘free trial’ trap!

Customer activation is important in a world where customers seek trust and relationships from an enterprise. They look for a long-term solution to their problems and an active brand to relate with. This creates real-time pressure and the need for an enterprise to forge an effective, efficient customer activation strategy. Only 17% of consumers would recommend a brand that does not engage with them at the time of purchase.

According to a study, a proficient strategy can boost total sales by 15 to 20 % while significantly improving the ROI on marketing spend across various marketing channels. Such data-activated marketing based on the consumer’s real-time needs, interests and behaviours represent an important part of the new horizon of growth.

To implement this, a lot of enterprises boost their customer acquisition strategies but often fail to activate which results in low revenue and CLV.

What does customer activation look like for your enterprise?

High touch model

In a high touch model of customer activation, your customer places trust and partnership with your enterprise through interactive communication. This takes place through an individual member or a designated team.

This designated team member from your enterprise (also known as Account Manager) works closely with the customers to guide them through all the features, use cases and the technical nitty-gritty of your product or services.

Low touch model

The low touch model of customer activation uses automated calling systems or online self-service portals to resolve customer’s queries remotely. It is mostly a DIY (Do-it-yourself) based model where customers can start leveraging your product and services with minimal assistance like FAQ documents, user manual, etc. It is critical that your customers find it simpler to access your platform under this model.

Hybrid model

A hybrid model for customer activation is an amalgamation of both high touch and low touch models, like GigIndia’s AI+Human cloud, where the customers are activated with automated technology used by certified telecallers for rapid results. Even though activation is easy, customers expect some level of assistance and follow-ups to start using the platform or service.

This model is apt for fast-growing enterprises that wish to scale their operations at an exponential rate.

The pitfall of traditional customer activation

When an enterprise acquires a new customer, it could hint at the beginning of a long period of keeping the customer active. Traditional customer activation is when an enterprise invests in acquiring a new customer, and then spends a ton of time and money trying to keep them informed and interested. This is a big problem for many enterprises because they are spending a lot of money on something that is hard to measure, and it’s hard to connect the dots between their acquisition tactics and what’s happening after the acquisition.

It’s not possible to know what your customers are doing after they sign up, which makes it difficult to understand what they are doing after they are acquired. It’s almost like opening your mailbox and finding a bunch of promotional emails from a subscribed website, all asking to check out new changes and offers- this is what traditional customer activation looks like.

Around 51% of enterprises operating without the latest technology say they spend most of their time on mundane tasks, versus 34% of those who use AI for customer activation. In such scenarios, automating the process becomes a feasible decision.

What do you need to do to accelerate customer activation?

Enterprises today are all trying to acquire more customers- but what is the proportion of those customers who actually become active? How many of those customers are actually going to come back for more and make a transaction without you offering a free subscription?

An increase in customer activation rates can be achieved by using the right kind of approach and customer engagement activities to get the most out of your customers. Today, around 69% of high-performing enterprises are actively looking for use cases to implement artificial intelligence (AI) compared to only 39% of small scale businesses. This is where GigIndia comes into the picture.

GigIndia’s AI+Human cloud of pay-per-result telecallers (Giggers) are exclusively trained for activating customers with automated workflows. Our Giggers connect, evaluate every customer’s buying tendency/intention through sentiment analysis and customise their communication in a way that intrigues them into making a purchase.

We connect every customer onboarded to your service & encourages them to start transacting. This helps in scaling the revenue per customer & their overall CLV.

Many large scale enterprises have leveraged our hybrid model for customer activation and are witnessing exceptional sales after collaborating with us.

Furthermore, every partner enterprise is provided with the flexibility of upselling/ cross-selling while analyzing real-time progress through our live dashboard.

If you would like to learn more about activating customers that have the calibre to purchase, then visit our website at www.gigindia.in