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Boost mobile app downloads: Connect better with target audience with these simple strategies

Time to rethink about how you will strike the chord among your target users.

With the penetration into the digital space, we have been experiencing novel ways of developing and downloading applications on our mobile devices. A study shows that the global number of smartphone users rose to 3.5 billion over the course of 2020. For industries, this has also created a huge ecosystem of demand and supply. On one side merchant partners listing their products for sale are growing enormously while on the other, the end users are being very selective in their purchasing behavior.

On the demand side, almost all the top performing apps are in competition with each other. If not distributed among the right target audience, these apps can soon witness a decline in number of downloads. It means that it is important to have a targeted marketing approach to keep the popularity of the app going.

To onboard more suppliers from varied backgrounds on your mobile app, your enterprise may require a robust expansion strategy. This includes identifying the right suppliers, their background checks, proper documentation processes and easy onboarding process.

Let’s have a look at some of the most popular industries that are currently achieving success through the advent of mobile apps:

Top 5 industries that thrive on mobile applications

1. Ecommerce & retail- Monthly active users on average among the leading 150 Ecommerce apps rose 35% from 14 million in Q1 of 2019 to 18 million in Q3 of 2021, according to a study. This shows the increasing urge to have an ease of access while shopping among the end-customers, giving an excellent chance to vendors to reach out to them virtually through mobile apps.

2. Hospitality & travel- According to a recent survey, travel-based mobile apps are the 7th most-downloaded app category and almost 60% of smartphone users regularly utilise travel apps while planning trips.

Gone are the days when travellers relied on travel agents for making travel arrangements; today there are a host of platforms that connect the travelers directly with travel and hospitality providers with just an app.

3. Healthcare & pharma- The global apps market for the health and pharma industry was valued at $40.05 billion in 2020 and it is estimated to grow at a compound annual growth rate (CAGR) of 17.7% from 2021 to 2028, as recorded by a study.

At such a rate, it is safe to conclude that the pharma industry will keep incorporating mobile apps into its standard care practices and support to offer a more efficient and safer pharmaceutical care to patients while also giving an opportunity to medical practitioners and manufacturers to escalate their reach.

4. E-banking & finance- The FinTech industry has experienced rapid digital transformation since 2020, with the pandemic leading to a shift in mindset even for those customers that have been slow to adapt to new changes.

A report suggests that digital banking installs were up 45% and remarketing conversions saw a 3.3x growth between 2019 and 2021- a clear sign that mobile apps are the next big thing for this industry.

5. Real estate- Real estates apps make it convenient for users to have property listings for renting, buying and selling at ease. A report shows that 97% of property hunters begin their searches online, and 76% of them use a mobile or tablet device- which makes it easier for property owners to reach out to them without an initial in-person meeting.

While different industries cater to different audiences in terms of mobile app usage, as an enterprise it is important to have a proper understanding of both demand and supply sides. For vendor onboarding, especially, things can be challenging- your vendors might require your constant support and handholding to grow before they decide to rely on the digital support provided on a mobile app.

To strike a balance between the demand and supply chain between your customers, it is impertinent to follow strategies that can boost app downloads among the right audience.

5 ways to bring more customers on your app/digital platform:

1. Building digital presence- It is all about creating public awareness. You can leverage social media, influencer marketing, referrals, digital advertisements and much more. However, to target the vendors, it is important to have a direct, personal connection with potential customers in order to beat the competition from other leading competitors.

2. Prioritizing app store optimization- In order to improve organic app store rankings, you can also optimize your app’s digital presence with relevant search engine optimisation (SEO) keywords and visual communication to ensure a healthy ratio of number of visitors vs number of downloads and registrations.

3. Being in constant touch- Your target audience needs constant attention- they should be updated regularly about new offers, changes and developments so that they feel directly related to you and your vision. For this, SMS, IVR, telemarketing and email marketing can be effective channels for both vendors and buyers.

4. Customer reviews and testimonials- Once you have a loyal base of customers, you can request them for their feedback and testimonials to attract other potential customers towards your business. This kind brand advocacy ensures ample attraction towards your vision and your potential customers will feel curious to connect with you to know more.

5. Offers and rewards- Who doesn’t like good rewards? What makes any app attractive is the kind and size of offerings it has to provide to its customers. The more lucrative your offers are, the more likely your users will sign up for your app- the key here being the most generous yet smart out of the competitive lot.

Gig-based telemarketing- Sustainable and effective way for increasing app downloads

A gig-based model can help you connect with the right customers with the power of telecalling. Apart from explaining app usage and its benefits, it can help you save on the in-house staffing cost with its pay-per-result structure and also ensure a larger reach due to the varied distribution of the gig workers geographically- both for vendor and customer onboarding and support.

GigIndia’s gig workforce is the answer

GigIndia’s managed, distributed gig workforce of telecallers is certified with latest industry-based and domain knowledge. Your target audience can expect customised, interpersonal interaction for better understanding of your app usage while having multilingual support for their issues. The gig workforce also gives you an opportunity to do better for your business and audience with valuable customer feedback and testimonials- all at a 100% variable cost.

If you wish to explore further, visit www.gigindia.in or write to us at sales@gigindia.in

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