India’s Leading Food Delivery Operator Uses the Gig Workforce to Step up Sales FAST

GigIndia
GigIndia
Published in
3 min readSep 24, 2020
Case study of on demand workforce |GigIndia

If there is one thing harder than locking a sale, it’s the ability to find a good salesperson. A good salesperson has the capabilities to identify the pulse of the buyer and take calls that make or break a business.

The more you understand the expanse of sales, the more you value their craft. One of the most challenging jobs in any industry is selling an idea, and finding a handful of skilled talent to perform this task is incredibly daunting.

The pandemic of 2020 has opened another can of worms for the industry. With people stuck at homes, in-person sales meetings are getting close to impossible. Salespeople have to fight more barriers with low reachability, a remote worker, and an unstable economy.

It is also becoming harder for organisations to find talent. While there is a large scale demand for bridging this employment gap, the pandemic’s hurdles have prolonged the hiring process.

In such a time, companies like GigIndia come to the rescue with an on-demand workforce. A readily available, skilled group of individuals who can work on a contract without the stress of hiring.

How Does It Work?

GigIndia takes the problems of business and considers it as their own challenge. They first understand the needs of the company; in this case, the food delivery operator and their shortage of a sales team. They study the market and the demand-supply network to determine the most elementary problems that need resolutions.

The work is broken down into micro-jobs, making it easier for them to solve, sort, and manage the tasks in hand. This style of business management is unique to GigIndia.

Once the tasks are dissected into smaller, workable fragments, it is assigned to a freelancers’ network. These freelance operations are under the watchful eye of both the delivery service and GigIndia.

The flawless dashboard proves real-time tracking, conversion ratios, a deposit of the leads, and comprehensive reports. The analytics and insights help the company keep the business in check and ensure they derive the most from the remote sales team.

GigIndia stands true to its motto of Go Big With Gig and ensures end-to-end service from telesales, customer support, field sales, and even authentic lead generations.

Why Gig Workforce?

Let’s dive deep to see how gig employment helps the food delivery service in more than one way.

On-Demand Workforce

The beauty of GigIndia is that they work with freelance agents — vetted, skilled, and trailed further to provide the maximum efficiency. Since hiring during the pandemic is both hectic and time-consuming, this process ensures that the work is done by the best team, in the shortest time.

Cost Optimisation

Hiring and hosting employees can lead to drastic overheads and long-term costs. Such a platform reduces this amount significantly. For example, suppose the delivery service is looking to hire telemarketers to promote the restaurants’ new safety norms. They can employ a telesales workforce fully equipped with the skills and resources for this month-long project.

Realising Goals Faster

Gig outsourcing helps to expedite the process since the workers jump right in, taking less time to adapt and train. The platform provides a detailed dashboard, so no lead goes unnoticed, and the delivery company is always up to speed with the sales process.

Staying Ahead of the Competition

The demand for seamless delivery operations is at an all-time high. Most dine-in restaurants are also turning to home-delivery to sustain operations. In such a time, food delivery operators need a large and efficient pool of telesales resources to beat the competition, which is where GigIndia is a perfect partner in crime.

Final Thoughts

Among the few sectors that have sustained the COVID recession is the business of food delivery. While we see no potential end to the crisis, the idea of outsourcing expert remote sales teams has a future that can propel many industries in these trying times.

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GigIndia
GigIndia

GigIndia empowers enterprises and gig workers to scale smartly and effectively with a gig-based model. To know more, visit www.gigindia.in