Making a comeback in the business sector: Revival of telemarketing

Expedite your marketing plans with new-age outbound calling and an on-demand workforce

For the longest time, enterprises were leveraging traditional telecalling as channel for processes like lead generation, sales conversion, nurturing leads and for the retention of existing customers to carry out marketing and sales initiatives.

However, having an in-house BPO had its own set of challenges- it involved a high-infra cost, regular training of telecallers, mismanagement of huge customer database due to physical constraints and slow outcomes.

To make it simpler for enterprises to thrive, marketing, in particular, has evolved in terms of technology with the arrival of various mediums such as social media and content marketing- which means that the fad that enterprises had for conventional telecalling took a backseat for most. For the customers, this meant more ease of access at their convenience, and soon enough they found it disturbing to attend promotional calls or in-person demonstrations.

So how is telemarketing making a difference in business communication today?

Despite the fact that technological advancements in the virtual world have taken over outbound telecalling, this traditional way of marketing still has its advantages. It can prove as a helpful tool for nurturing prospects and building high-quality databases. If the opportunities are explored well, innovative ways of interaction can help not only in achieving marketing KPIs but also sales goals eventually.

It is predicted that by the end of 2021, B2B and B2C enterprises will build their customer outreach around tech-driven outbound calling. The massive shift to online shopping in 2020 has led to the downfall of many physical outlets. However, while this has happened, it has opened up a new opportunity for outbound calling service providers to reach out to customers in the real world with tech-based innovations. Through them, enterprises no longer need to wait for customers to come to them but instead can reach out to them directly with a telecalling team*

The business impact of new-age telemarketing:

1. Building relationships- There might be hundreds of channels from where you can generate leads in a volume and at a rapid pace. However, this is not a very sustainable model since the prospective customers are not bound to give you business for a longer period of time. Hence, it is suggested to build trust amongst your customers throughout their journey- beginning from them watching your first ads to finally purchasing your products or service. Telemarketing is a crucial channel that helps you in giving your customers humanised experience and personal care. This builds trust and sets up a bond between you and your customers for a longer time, eventually scaling the LTV (Lifetime Value) of every customer you acquire.

2. Value beyond lead generation-

For every lead you generate, you qualify (or disqualify) it with an initial call-based interaction with your customer which gives you clarity about their needs and interest in buying your product/service. With telemarketing, you generate leads on the basis of the customer’s actual intention of purchasing your product or service, rather than just depending on content marketing to do it for you. (Many brands have large online followership but not most of these followers make a transaction).

You can ensure quality lead generation for your enterprise with GigIndia’s flexible and vernacular-inclusive workforce, which focus on identifying the intent-based buying tendency of customers with AI-enabled telecalling and proven communication scripts.

3. Strengthens your database- You can integrate your CRM with other management systems so that the outbound telecallers have enough context when they make their calls, as well as the ability to capture insights gathered in the call back into the system. The best way for this to happen is through a real-time audio and data integration module that allows for all important data transfer between various systems, which makes it easier for the telecallers to interact with prospects in a convenient way that’s more personal than a simple phone call or email. It increases the levels of trust between you and the customer, which translates well when it comes to closing deals with them.

4. It optimizes your sales funnel- The outcome of telecalling does not result in a closed deal, but it can greatly improve the MQL to SQL conversion ratio. Any touchpoints established over digital channels (like emails, form filling, chatbot, etc.) can make you reach the prospect. By reaching the prospect within the timeframe when the buying intent is fresh in their memory, there’s a significant improvement in establishing the next steps. When it comes to expediting sales flow to the bottom of the funnel, telemarketing continues to be the lead channel in any growth strategy. A coordinated effort between the sales team and the marketing team will eventually drive better sales conversions for the enterprise.

Expedite your growth plans with GigIndia

GigIndia makes it possible for fast-growing enterprises to elevate their marketing activities with smart outbound calling solutions. We have a trained community of outbound telecallers (Giggers) who have expertise in 14 vernaculars and are equipped with the latest industrial standards for product/service telemarketing. Some of the biggest enterprises across India are leveraging our on-demand workforce to scale faster with state-of-the-art technology. When will you begin your journey?

Start yours today by visiting www.gigindia.in

or write to us at sales@gigindia.in