Speedway Motorsports Launches RaceDayNFT.com

Brandon Rowlett
GigLabs
Published in
3 min readSep 10, 2021

The first-ever NFT marketplace destination for motorsports.

Speedway Motorsports, a leading marketer and promoter of motorsports entertainment in the United States, is releasing a series of NFTs in partnership with GigLabs. Starting with the Bass Pro Shops NRA Night Race in Bristol, TN on September 18th as part of the 2021 NASCAR Cup Series Playoffs. This will be the first-ever NFT marketplace for motorsports to mint digital collectibles directly to fans.

For the Fans and Collectors

As if watching cars travel 200 mph with over 750 hp under the hood wasn’t enough, fans can now experience motorsports in a whole new way with RaceDayNFT.com. Now racing fans can collect a piece of digital history associated with the Speedway Motorsports tracks and races. Fans can engage with motorsports as collectors, and also through unique experiences associated with owning a Race Day NFT.

Speedway Motorsports Race Day NFT

How Does it Work?

Initially, there will be 4 series of NFTs for each of the 4 Nascar Cup Series Playoff races held in Bristol, Vegas, Charlotte, and Fort Worth. Free commemorative tickets, featuring both common and rare golden tickets, and purchasable limited editions will be issued before each race. There will also be an At-the-Track NFT for spectators who scan a QR code inside the race track.

Images of the common and rare commemorative ticket NFTs for Bristol (Courtesy of Speedway Motorsports)

Last but not least, there will also be a 1-of-2 Winner’s Edition NFT auctioned off after the winner of each race is declared. One of the editions goes to the winner or the race, and the other goes to the highest bidder. That means YOU and one legendary Nascar driver will be the only two human beings on planet earth to hold this two-of-a-kind Winner’s Edition Race Day NFT!

Using a simple email verification process, fans will near-instantly get a free Blocto Wallet to receive and manage their NFT collections. GigLabs has integrated with the Blocto Wallet to ensure that even the least tech-savvy individuals can participate in this new world of NFTs. RACEDAYNFT.com also accepts credit cards for NFT purchases, making these Race Day NFTs accessible to as many fans as possible come race day.

How to Participate in the Drops

10,000 commemorative Bass Pro Shops NRA Night Race ticket NFTs, including 500 rare golden ticket NFTs, will be available at 1 p.m. ET on Monday, Sept. 13 for FREE at RaceDayNFT.com

Additional marketplace collections available in the coming weeks will highlight the 2021 NASCAR Cup Series playoff races at Bristol Motor Speedway, Las Vegas Motor Speedway, Charlotte Motor Speedway and Texas Motor Speedway.

Visit https://www.speedwaymotorsports.com/events/ for the dates and times of upcoming races.

Lastly, make sure to follow us on Twitter and join our Discord for more exciting news and updates.

Cheers!
The GigLabs team

--

--

Brandon Rowlett
GigLabs
Editor for

Brandon is a product marketer at GigLabs with over 10 years experience deploying go-to-market strategies for startups.