How a website helps you create good market value?

Apurva Rani
GiGlue
2 min readMar 24, 2018

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A website is an extremely important aspect in determining the concept of customer value and how critical it is in driving the growth of your business. Running a business without a website, your business does not exist for your customers. You are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

Conveys information

A website is the source of the necessary information regarding the business. It tells the viewers about the details, work, accomplishments, present and the forthcoming opportunities in the business. A website tells the visitors in a couple of sentences or less why their business is the best choice for the visitor.

Marketing

Having a website and online presence strategy increases your Market value. There are lots of business strategies that can be used to advertise and market your business. In most of the online marketing cases websites have proven their metal. Maintaining a website for you business is the most convenient and efficient method of marketing.

Exhibits Professionalism

Anybody can make a Facebook page for free, but with a website, customers know that you are legit and invested in to the business. You can make a page on Facebook and have an Instagram account but all these other social media platforms should direct users to an official website which has all the details. The more professional your website is, the more advantages you can gain.Customers are looking for companies that are formal in their dealings, and a professional looking website is the best design.

Timeless Accessiblity

Since your website would be accessible round the clock, the customers can visit it as per their convenience. The business would not lose it’s customers for a minor reason such as unavailability. The customer can visit your website can number of times and at any hour of the day and enjoy it’s services. Absence of a website can make business lose it’s potential customers for the difficulty in accessibility.

Take Bookings Online

One can increase it’s customers by taking Online Bookings. Having an online presence allows for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations. One can likely fetch and maintain it’s potential customers with the online booking. Because Without sales your market value would slope down and your business would be doomed.

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