6 Working Tricks to Attract Entrepreneurs to Your Profile
In the realm of business advertising, the key focus has gradually shifted from looking for potential customers to induce them to want to come to you. Finding clients and showcasing yourself is one of the greatest struggles for freelancers. In case you’re just beginning, chances are you have no clue about how to find new clients or get your name out there before the ideal audience. While the task of finding new clients and promoting your independent business can appear to be overwhelming, it’s not too troublesome. The clients are out there, you simply need to build up the correct plan, make sense of what works for you, and stay with it.
Here are some tips to help attract entrepreneurs to your profile, so if you’re eager to build up a steady client base, keep on reading!
1. Define your Niche
One of the key ingredient that will attract entrepreneurs is to define your target market. So it’s important that you choose a niche and create a buyer’s profile, which is basically a description of the person you’re seeking to attract. Then customize your branding and promotions accordingly.
By selecting a specific niche in your broad business field, you come across as more professional and experienced. Rather than listing down ten things you could do, explain one thing you’re amazing at. Entrepreneurs don’t require a jack of all trades, they want a master that would come in and get their work done.
2. Go Creative with Marketing
Now that you’ve decided exactly what kind of entrepreneurs you want to attract, you have to start working on marketing your services according to that. The goal is to not only share information about the business and services you’re offering but also making sure that it’s memorable, funny and good enough that it can be shared across various platforms. It’s alright to go a bit on the funny or goofy side but make sure, whatever you do, keep your targeted niche in mind.
3. Become Extra Nice with Potential Clients
After you have a client list and some contacts, you might want to start trying out your luck by reaching out to clients yourself. What I mean is that you should try ‘warm prospecting’. It means identifying people who fit into your client profile and reaching out to them for building a connection or an association. The goal isn’t to advertise yourself or give them a sale offer but build up a connection that might pay off later. Take time to plan out your email, it might be better than all spam pitches they are getting. And in time you will get a reasonable response from the clients.
4. Review Your Website Critically
Too many freelance websites come across as a rough outline of the freelancers, most of them aren’t clear on who the freelancer is and what services they offer. The biggest issue is coming across as a jack of all trades and a master of none. Make sure your website is up to date, eye-catching and easy to use. Use the website to display high-quality samples of your work and make sure the website’s content demonstrates expertise, it should be able to educate your prospective clients and highlight your qualifications.
5. Add Testimonials to Your Profile
Another thing that would make your website pop would be client testimonials. And it’s not difficult to get them. You can ask your client directly to write you a testimonial, explain to your client that you’re gathering testimonials to speak about your capabilities and ask them to reply to your email with a few words that you could quote on your website. If your client ever sent you a “Good job” email or something similar, you could post the screenshot of that quote on your website, after asking for your client’s permission of course. Having testimonials up on your website makes you seem professional and can attract many more clients to your business.
6. Ask for Referrals — Create Your Clientele!
There is no reason to not to ask your clients for referrals. Most of them understand that you’re a business person and you’re in your prospective phase. At the right time simply ask your client if they might know people who would require your services. You could ask for a referral at one of those regular check-in calls or at the end of your contract, assuming it’s ending on good terms.
Taking freelancing to the next level and leaving your normal everyday employment is a striking move. It is normal to feel anxious, however, there most likely isn’t a “right” time to dive in. Don’t let the fear of not being visible enough to entrepreneurs keep you from taking the plunge. Sure, there’s work involved but after taking the right steps you’ll start loving every bit of bit. Keep the above points in mind and hopefully, you’ll have a great time freelancing.
We at GigTricks firmly believe that the freelance economy’s blast is the thing that we could use to our advantage to end any possible future economic collapses. However, the main thing limiting the gig business is the ever-increasing number of scammers and absence of set principles. Be that as it may, with the utilization of blockchain technology, GigTricks is all ready to go and launch world’s first integrated freelance and on-demand ecosystem.
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