Aggregation — The top 5 reasons you have to do it

What is aggregation, and why do we need it? In general terms, aggregation is the grouping of data or related content together to create a single uniform output. In the travel industry, we aggregate incoming data from multiple hotel, flight, and other suppliers so our customers can access the best options while maintaining a single organized output. Simply put, aggregation in the travel space enables you to stay competitive and effectively utilize resources.

It’s also foundational to many key business practices and optimization tools that ensure your business maintains success in the rapidly growing market.

Let’s dive into the top 5 capabilities available using aggregation :

Target your customers

Aggregating suppliers allows you to operate in a dynamic environment where room data like view, bed type, and other attributes can be compiled to create targeted and personalized offers for your customers. By offering your customers products that better suit their needs, they will stay loyal and book more.

Access market insights

Aggregation enables you to compare information across all of your suppliers, giving you insight into market pricing, so you can better position yourself to acquire and retain customers.

Streamline your workflow

When working in a dynamic environment you can track, coordinate and manage everything you do using just one platform, saving you from working with several individual systems at once. This means less strain on your resources and significant cost savings.

Track your performance

The real-time analytics made possible by aggregation allows for daily monitoring, enabling you to make more informed business decisions. With such a holistic record of all your business activity in a single output, you’ll have a complete view of your operations.

Maximize your profit margins

Aggregation across suppliers allows you to create rules and workflow settings, such as buying conditions and override commissions. You can even set pricing that changes based on market prices, to both capture and get the most value out of each booking.

A worthy investment

Transforming your operations into a seamless aggregated flow that provides detailed information on how resources are spent, with a clear view of your position in the market, gives you the ability to maintain complete control and grow your business. It also provides you with an accessible way to further meet customer demands through highly personalized offers. While the initial setup costs of an aggregation platform can be high, the benefits far outweigh the costs — you’ll significantly reduce your ongoing operational spend and experience new ways to increase revenue.