Enabling ING to offer an online checkout to their online merchants using Ginger’s whitelabel payment service provider (PSP) solution.
ING, the largest Dutch bank, known for her innovation power, used Ginger’s whitelabel PSP solution to offer an ING branded online checkout functionality for Dutch and Belgium online SME’s. Each solution had their own specifics and was ready for use in a matter of months. Because the existing Ginger solution was reused, difficult edge case discussions on reporting, onboarding, and monitoring were easy and gateway connections were already in place, significantly reducing their headaches and time-to-market.
Becoming a Payment Service Provider: complex and time-consuming
ING had the ambition to become a Payment Service Provider (PSP). They teamed up with a well-established brand and after a period of two long years they came to the conclusion that they failed. Luckily they were still motivated to become a PSP, but instead of teaming up with an established company they decided to team up with a Fintech company known for his technical expertise and state of the art platform; Ginger.
In order to join the PSP market, ING was eager to learn a lot about online payments and even more about online business. In their world, checking and validating payments could take days. In the online world “ordered before 22h, next day delivered” is normal as can be. They had to jump through some hoops to get the internal processing, internal reporting, and support at a proper level. Lucky for them they hardly had to think about the normal PSP business, such as digital onboarding, monitoring, transaction processing, and plugins. And everything was already battle tested…
In the end, starting a PSP is a huge challenge. Competition is fierce and consumers are very demanding. It’s about money, so no mistakes are allowed. A significant amount of research, legal work, and development is required to get everything set up. And even then, success isn’t guaranteed. It requires a large investment in time and money, weighing heavily on your resources and time-to-market.
ING-branded online checkout with Ginger’s whitelabel PSP platform
By using Ginger’s whitelabel PSP platform, ING was able to offer online checkout functionality for their Dutch and Belgium SME’s in just months, skipping a significant chunk of product development that otherwise would have taken years to complete.
Ginger’s PSP platform is a battle-tested number of web services and was actually used by Ginger itself. In matter of fact, Ginger Payments started as a PSP and by offering the platform to ING they created a competitor.
The platform enabled ING to add a totally new product range to their service delivery. And because Ginger is continually adding functionality to the platform, ING can benefit from that as well. They can add or delete services whenever they want.
Joined team effort, fast delivery, tailor made
After initial assessment of the requirements, Ginger joined forces with ING’s dedicated business and tech team to get ING’s version of the Platform up and running and to get it connected with third parties such as Omnipay, Equens.
Much like specialized machinery, the PSP platform is managed by Ginger and operated by ING. We continually keep making improvements and adding functionality. We make sure it keeps running smoothly, you use it to get the job done. ING offers three different versions to three different customer types; KassaCompleet (Dutch SME), Epay (Belgium SME) and ING Checkout.
“Ginger has a lot of online payments knowledge. Their platform allowed us to get exactly the solution that we want for different customer groups and it allowed us to move really fast. We even have different offerings and portals for different customer groups.
We really can focus our attention on delivering great experiences for our customers.”
- Angelique from ING
Part of GSP (Ginger Services Platform)
The Ginger PSP platform is part of the Ginger Services Platform. The system-based design of the platform allows all GSP Services to work together to create an invaluable toolkit for developers of applications in the payments & finance markets.
For more useful GSP Services, please visit our product page.