Giuseppe Rinaldi — a traditionalist…

Giuseppe Rinaldi is known for his traditional style of producing Barolo wine. Tradition is of the utmost importance for Rinaldi, as he feels that a special connection with the land is lost with the increased use of technology in winemaking. Preferring to be close to nature, his techniques are not precisely calculated, but follow a tradition and instinct that give his blends a sense of creativity and individuality unfound anywhere else in the industry. In the same way, Rinaldi continues to use large wooden vats for fermentation. Understanding that stainless steel may function as a better option, he still finds his old wood more pleasureable and has been backed up by his unquestionably impeccable results.

Another interesting philosophy Giuseppe Rinaldi holds about his wine is that he does not want to produce a wine that pleases easily. Rinaldi aims to create a wine that is “austere, severe, that demands research. It takes time. You have to study, to think, to understand, like all of art. It isn’t simple but complex; it doesn’t please right away. It’s the opposite of a mass-produced product. It has angles, not curves. It’s not easy. A good Barolo…is adapted to long aging”.