Don’t miss out on the end-of-the-year giving opportunities: Giving Tuesday, November 30th, and end-of-year campaigns, running through December 31st ❤️. Here are a few tips for using email marketing to make these last two months successful for your organization:
Practice consistency.
We all know that the most committed donors tend to have a lot going on. Remind your donors why your organization has value by creating an email marketing schedule for your organization and then executing. Send emails that remind your donors of your mission and impact on a regular basis.
Lead with your mission.
The most important thing you can do is get donors focused on the mission. This can be achieved by a moving video about your organization or by including personal stories from those who benefited from your organization’s services to reflect the profound impact your organization has. The donor has to tie the idea of the gift to the good it will do. You can also repurpose this content for social media, expanding your reach.
Include a donate link.
Include a donate button in the emails and link to your donation page. You want to make it as easy as possible for your audience to support your cause. Here is an example of GiveGrove’s donation page 🍋.
Create your own and invite your donors to start giving right away!
Take full advantage of your mailing list software.
Using services like MailChimp, Constant Contact, or other mailing list software is great because they often have features to help with your email marketing campaign. A nice feature of MailChimp is that they offer the ability to resend your mailing list blast to all of the people on your list who didn’t open the email on the first day.
For more info on email marketing, read our previous blog post on how we helped an organization raise over $20k with a small email campaign 👇🏽.
