Why We Need to Give

As global issues continue to plague us everyday, our identities and involvements with our living communities take a more static form. Multinational corporations have recently become more outspoken on social issues, taking the opportunities to stand up for positive social forces. In an era where people and companies are more and more engaged with one another, brands have found it increasingly important to have a stance on social issues along with the growing attention of consumers on trust with brands and their reputation. Take Cotton On, for example, whose social enterprise model has put it on the pedestal for business.

Witnessing the increasing interest in social issues, PayPal began its own program allowing users to donate to charities via its platform. After the furore on the executive travel ban in the US, Starbucks announced its intent to hire 10,000 refugees over a 10 year period. With the growth in the number of Benefit corporations and B Corps, social impact and contributing to the wider civil society certainly have begun taking central stage, proving once and for all that social growth do not have to come at a cost to financial growth. I don’t need to mention the ongoing actions taken by separate states to combat the pull of the US out of the Paris Climate agreement.

GIVE has shown that giving can be contagious and there is kindness within everyone, so long as we are willing to ask. Our campaigns have effected many Singaporeans to give our of their pockets, to bring our champions home, or to give someone a better shot at life. With traction, GIVE will show that giving is infectious and will build a lifestyle of giving in Singapore, and even Asia.