How a $300 Investment from Giving Desk is Scaling Operations for an Organic Milk & Eggs Business in Nairobi.

In 2019, after years of struggling to secure stable employment, Peter Kithuka decided to go into business to provide for his family. He had an idea which became KK Stores Organic Milk & Eggs. Most of the city dwellers in his neighborhood had little to no access to clean and safe organic milk for their young children and families.
‘’I knew I should do something,” says Peter, who lives in Nairobi. He knew a couple of smallholder farmers who needed a ready market for their milk and eggs. He began sourcing a fresh supply of the needed milk and eggs daily from farmers in rural areas outside Nairobi to sell them in town.
We recently found out about Peter’s business through our network of micro-investment scouts. To boost his company, he needed $300 to purchase more stock to meet the ever-growing demand for raw milk and eggs. He plans to leverage honesty and integrity to reach a wider market.
Peter is among millions of Africans who have little access to investment capital. Most microfinance schemes are either unregulated or charge high-interest rates. As more corporates are doubling down on micro-investments in small businesses instead of charitable donations, Peter is among thousands who will benefit from this approach in sustainable funding.