Investing in FoodTech for Fresh Produce Delivery and Subscriptions in Nigeria

Whole Purple is a FoodTech startup in Nigeria that delivers locally sourced fresh produce to busy Lagos residents. Founded by Eucharia Amanambu to promote healthy lifestyles for office workers and their families, the company is in scale-mode. We discovered Whole Purple through our network of Giving Desk micro-investing scouts. With tight margins and mounting overhead, Amanambu’s startup sought extra funding to cover new branding and packaging of new meal kit costs.

Securing funding can be a difficult task for startups in Nigeria. At Giving Desk, we work diligently to identify these companies that slip through the cracks of qualifications that are needed for traditional funding. This slippage is something we are homing to solve for more startups that deliver value with opportunities for exponential growth.

A few weeks ago, we helped with the funding, but our relationship does not stop there. We are also are engaging with advisory for the company, connecting our network of highly skilled tech founders and logistics professionals to help scale the business.