Breaking News: Glasswing Portfolio Company Reprise Raises $17M Series A Round to Fuel Rapid Growth

We are excited to share that our portfolio company Reprise has announced its $17M Series A raise led by Bain Capital Ventures, and with our and Accomplice VC’s participation as existing investors. We congratulate the Reprise team for executing on their vision and securing the Series A financing on the heels of their recent seed round to pursue a large market-making opportunity.

Reprise has delivered the industry’s first no-code demo platform that enterprise sales and marketing teams use to customize the product experience for their prospective customers. Reprise gives these teams the flexibility and control to customize and showcase their products at their best, craft a customized story, and match a sales script quickly and easily. In turn, this frees up valuable engineering time normally spent developing demo environments for potential customers.

At a time when most enterprise employees are working from home, empowering sales and marketing teams to better engage their customers and prospects is critical. Using Reprise to deliver customized demos at scale, without needing product or engineering resources, provides these teams with a competitive edge in this challenging sales environment. In an era increasingly defined by product-led growth, customers want to see exactly how a product will work for them before making the decision to buy. Reprise is positioned to power this shift, giving customer-facing teams a force multiplier as they deliver tailor-made demos, win over customers and close deals.

“The breadth and depth of our product suite can make it difficult to show on a first call,” said Reprise customer Brent Krempges, VP of Solution Consulting at Gainsight (www.gainsight.com). “Reprise enables us to control what we show and craft that first exposure to a prospective customer to be exactly the way we want it.”

Our conviction in Reprise is grounded in Glasswing’s thesis of backing founders who can execute on their vision for transforming enterprise businesses by harnessing the power of AI and automation. Reprise’s world-class team of repeat founders and experienced operators has demonstrated that they can bring a big idea to market and execute quickly. The Reprise team has not only delivered an elegant solution that resolves a major pain point but also simultaneously scaled their offering to meet the industry’s accelerated demand for automation. The speed of this fundraise is a true testament to the strength of this team, the product, its market potential, and exceptional early traction.

Since launching in 2020, Reprise has already been adopted by major enterprise software companies including Pendo, Gainsight, and Medallia (NYSE: MDLA).

We are excited and dedicated to supporting Reprise’s ongoing success and growth, partnering with Bain Capital Ventures, and continuing to work with our colleagues at Accomplice VC.

Read more about Reprise’s Series A raise here.