3 Ways To Turn Failed Experiments Into Competitive Advantages

The Data You Aren’t Yet Leveraging

Jonathan Falker
Jun 5, 2019 · 9 min read
Photo by Kaleidico on Unsplash

1: Shift the focus

“It’s important to rewind all the way back to the beginning to make sure people are thinking about the big picture, and aren’t fixated on the last 2–3 weeks worth of work that may be freshest in their minds.”
- Heather Jean McCloskey

“Failure and fault are virtually inseparable in most households, organizations, and cultures. Every child learns at some point that admitting failure means taking the blame. That is why so few organizations have shifted to a culture of psychological safety in which the rewards of learning from failure can be fully realized.”

2. Formalize your learning

“Instead, companies should focus organizational energy on hypothesis generation and testing. Hypotheses force individuals to articulate in advance why they believe a given course of action will succeed. A failure then exposes an incorrect hypothesis — which can more reliably convert into organizational learning.”

3. Centralize your data

“Product management is about insights and judgment, both of which require a sharp mind. Hard work is also necessary, but for this job, it is not sufficient.”

- Marty Cagan, Inspired: How To Create Products Customers Love

Gaining Perspective

The official GLIDR blog on product management and…