Protecting Pollinators: Effective Strategies for Biodiversity Conservation and Sustainable Agriculture

Robert C. Brears
Global Climate Solutions
5 min readJul 25, 2024

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Pollinators are crucial for our environment, supporting over 85% of flowering plants and two-thirds of crop species. However, habitat loss and pesticides are causing their decline, which threatens ecosystems and food production. Protecting pollinators requires comprehensive strategies to promote their health and biodiversity.

By Robert C. Brears

Habitat Restoration and Preservation

One of the primary strategies for protecting pollinators is habitat restoration and preservation. Pollinators, such as bees, butterflies, and birds, require diverse and abundant sources of food and shelter. Restoring natural habitats, such as meadows, wetlands, and forests, can provide these essential resources. Urban areas can also contribute by creating pollinator-friendly spaces like community gardens, green roofs, and roadside plantings. Preserving existing natural habitats from development and degradation is essential for maintaining the ecosystems supporting pollinator populations.

Reducing Pesticide Use

Pesticides, particularly neonicotinoids, have been identified as a significant threat to pollinator health. These chemicals can be toxic to pollinators, affecting their ability to forage, reproduce, and navigate. Reducing pesticide use is critical for protecting pollinator populations. Integrated Pest Management (IPM) practices offer an effective alternative, combining biological, cultural, and mechanical methods to control pests with minimal impact on non-target species. Encouraging organic farming and promoting pollinator-friendly pest control methods can further mitigate the risks associated with pesticide use.

Supporting Sustainable Agriculture

Sustainable agriculture practices can enhance pollinator health and biodiversity. Crop diversification, for example, provides a variety of flowering plants that offer continuous forage for pollinators throughout the growing season. Agroforestry, which integrates trees and shrubs into agricultural landscapes, creates additional habitats and resources for pollinators. Conservation tillage practices that reduce soil disturbance can help preserve the habitats of ground-nesting bees. By adopting these and other sustainable practices, farmers can contribute to the conservation of pollinators and the ecosystems they support.

Climate Change Mitigation and Adaptation

Climate change is a growing threat to pollinator populations. Changes in temperature and precipitation patterns can alter the availability of food and nesting sites, disrupt the synchrony between pollinators and flowering plants, and increase the prevalence of diseases and pests. Mitigating climate change by reducing greenhouse gas emissions is essential to protecting pollinators in the long term. Additionally, adaptive measures, such as planting climate-resilient plant species and creating microhabitats that buffer against extreme weather events, can help pollinators cope with the impacts of climate change.

Case Study: The Xerces Society’s Pollinator Conservation Efforts

In the United States, more than 100 crops either need or benefit from pollinators, with the economic value of these native pollinators estimated at $3 billion per year. Beyond agriculture, pollinators are keystone species in most terrestrial ecosystems, supporting the diets of approximately 25% of all birds and mammals.

The Xerces Society, a nonprofit organization dedicated to invertebrate conservation, addresses pollinators’ threats through its Pollinator Conservation Program. This program includes habitat restoration, sustainable agricultural practices, and community engagement. One of their most impactful initiatives is the Bee Better Certified® program.

Bee Better Certified®: A Benchmark for Pollinator Conservation

Launched in 2017, Bee Better Certified® is the food industry’s only third-party verified eco-label that certifies pollinator and biodiversity conservation on farms. The Bee Better Certified seal gives consumers confidence that their purchasing decisions benefit pollinators, reward conservation-minded farmers, and incentivize pollinator conservation into product supply chains.

The program has grown to encompass tens of thousands of certified acres, with mainstream fresh produce and organic almond milk displaying the Bee Better seal nationwide in retailers such as Kroger’s, Trader Joe’s, and Costco. This expansion highlights the program’s effectiveness and the growing consumer demand for products that support pollinator health.

For consumers, the Bee Better Certified seal indicates that certified ingredients were independently verified to have been grown in ways that support bees, butterflies, and other beneficial insects. By purchasing Bee Better Certified products, consumers directly benefit farms that prioritize pollinator conservation, making a tangible difference in protecting pollinator populations.

The certification is designed for all agricultural operations, whether conventional or organic, large or small. It is even suitable for crops that are not pollinator-dependent. This flexibility encourages many farmers to adopt pollinator-friendly practices, contributing to broader biodiversity conservation efforts. Farmers benefit from the program by accessing a growing market of consumers who value sustainable and environmentally friendly practices.

Conclusion

The Xerces Society’s Bee Better Certified® program exemplifies how coordinated efforts in habitat restoration, sustainable agriculture, and consumer engagement can protect and promote pollinator health and biodiversity. By providing a third-party verified eco-label, the program empowers consumers, farmers, and companies to make choices that support pollinator conservation. Through these collective actions, we can ensure a sustainable and biodiverse future, making the world better for bees and other pollinators.

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Robert C. Brears
Global Climate Solutions

Robert is the author of Financing Water Security and Green Growth (Oxford University Press) and Founder of Our Future Water and Mark and Focus