Tinder | Bungy Collaboration
Looking for an activation that would convey Tinder as a cool, young and social brand, we partnered them with Bungy Japan, Japan’s largest Bungee jumping franchise. The collaboration consisted in running an in-app branded profile which invited users to participate in a contest to win one of several couple’s bungee jump packages.
In addition Bungy Japan allowed Tinder to place banners on all of their sites throughout Japan. Hundreds of users participated giving huge exposure to both brands.
Simultaneously, Bungy leased Tinder their main billboards at their 5 branches across Japan, throughout 2016.